Search Engine Marketing

Want to present at SMX Next? Now’s the time to submit a pitch!

SMX Next returns online Nov. 18-19, focusing on the changing search landscape and how to prepare for what’s to come in 2026. Search marketing is changing faster than ever right now. On the SEO side, ranking is being replaced by citations. Organic traffic is being replaced by impressions. Your brand must build love, reputation, and […]

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Geoptie: Free GEO tools every SEO professional needs in 2025 by Tor.app

The digital marketing landscape is experiencing a seismic shift. While traditional search engine optimization focused primarily on Google’s algorithms, a new frontier has emerged: Generative Engine Optimization (GEO).  As AI-powered answer engines like ChatGPT, Claude, Gemini, and Perplexity reshape how users discover information, SEO professionals must adapt their strategies to remain competitive. The challenge? Most

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Google Clarifies Structured Data Rules For Returns & Loyalty Programs via @sejournal, @MattGSouthern

Google updates its structured data documentation to clarify how merchants should implement return policies and loyalty programs. The post Google Clarifies Structured Data Rules For Returns & Loyalty Programs appeared first on Search Engine Journal.

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Google Ads API v18 to sunset Aug. 20: What you need to know

Google will officially sunset its Ads API v18 on Aug. 20. Any applications still using this version after that date will see all API requests fail. Why we care. For developers and advertisers who rely on the API to manage and automate Google Ads campaigns, a missed upgrade means broken integrations, disrupted reporting, and paused

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