Search Engine Marketing

Google Search Console adds 24-hour comparison views to performance reports

Google Search Console has two new comparison views within the performance reports. The two views were added earlier this morning and they give you new way see and compare your performance data compared to the previous week or previous time period. What was added. Google added these two new options: Compare last 24 hours to […]

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When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search via @sejournal, @gregjarboe

What happens when 86% of your traffic shows up as “direct” in GA4? Greg Jarboe breaks down what CMOs are missing and why it matters. The post When Direct Means We Don’t Know: CMOs Need To Rethink Attribution In AI Search appeared first on Search Engine Journal.

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FLUQs: Answer the hidden questions or vanish in AI search by Citation Labs

ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will see it. At SMX Advanced, I broke down how to build an AI visibility engine: a system for making your net-new facts reusable by humans and agents across synthesis-first platforms. It goes beyond publishing to

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Anthropic’s New Financial Tool Signals Shift To Offering Specialized Services via @sejournal, @martinibuster

Anthropic’s announcement signals a strategic shift toward vertical-specific AI tools with the release of its latest product. The post Anthropic’s New Financial Tool Signals Shift To Offering Specialized Services appeared first on Search Engine Journal.

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How AI is reshaping SEO and what’s next by Edna Chavira

AI is fundamentally changing the way people search—and how brands show up. In How AI is Reshaping SEO: Challenges, Opportunities, and Brand Strategies for 2025, Search Engine Land and Fractl will share new findings from a fresh survey of hundreds of marketers, revealing how teams are integrating AI across SEO, content, PR, and social—and where

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Google Shopping ad clicks surge 18% in Q2 as Amazon, Temu pull back

Spending on Google paid search ads rose 11% year over year in Q2, up from 9% in Q1, according to Tinuiti’s latest benchmark report. The acceleration comes amid weaker 2024 competition and a significant pullback from key competitors in Google Shopping. Click growth rose to 7%, while cost-per-click (CPC) growth eased to 3%. The standout

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Gmail tests Demand Gen ecommerce ads in promotions tab

Google is experimenting with a new Gmail ad format that turns the Promotions tab into a mini shopping experience. What’s new. A visually rich ad unit appears in the Gmail Promotions tab. The ad showcases a featured product (image + brand) upfront. On click, it expands to show multiple product tiles side-by-side, including: product image,

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