Search Engine Marketing

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) – is helping the company block policy-violating ads before serving a single ad, thanks to earlier fraud detection at the account setup stage. By the numbers. Google Ads last year: Removed 5.1 billion bad ads Restricted 9.1 […]

If you’ve been poking around Audience Manager in Google Ads lately, you may have noticed a new Your data segment that looks like this: “Google-engaged audiences – for Account #######” What is that? And what should you do with it? Welcome to the wonderful new world of Google-engaged audiences, a new type of remarketing that

Most advertisers will confidently tell you that the cost per click (CPC) on Google Ads rises year after year. But is that actually true? And if it is, how quickly are CPCs inflating? Surprisingly, there’s no simple answer. To get closer to the truth, we’ll explore three reliable data sources – and explain why this

As AI-powered SEO platforms evolve, they’re rewriting the economics of search engine optimization. This transformation threatens to upend the traditional agency model in three ways: Dramatically lower costs. Automate technical capabilities. Provide unbiased, data-driven decisions. Yet, this disruption might lead to industry consolidation and expansion as fewer but larger agencies emerge to serve an expanding