Search Engine Marketing

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How it works. Locations of Interest is an optional, ad group-level setting in AI Max for Search. It allows advertisers to target users […]

Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making it easier for advertisers to control where their ads appear — and where they don’t. What’s new. Advertisers can now: Centrally manage website exclusions across accounts and campaigns. Apply exclusions in bulk to multiple campaigns at once. Scale effortlessly

Danny Sullivan is stepping away from his role as the Google Search Liaison to work on new things within the Google Search Team. Danny posted on X, “This account is no longer active. Please follow Search Central at for site owner information and see our Search blog for the latest updates.” What Google said. “Danny

OpenAI removed a ChatGPT feature that allowed users to make individual chats discoverable by search engines like Google — citing privacy risks. OpenAI called its Share feature a “short-lived experiment” that “introduced too many opportunities for folks to accidentally share things they didn’t intend to.” Zoom out. OpenAI’s Share feature was meant to help people

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem.  Designed to streamline campaign management, automate optimization, and boost performance, PMax promised to revolutionize how advertisers run campaigns. But has it lived up to that promise – or simply traded

Producing effective ad copy remains one of the biggest challenges in PPC advertising.  It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and formats. Generative AI offers a new solution, already reshaping how brands create and optimize Google Ads across text, video, and display. But while the promise is