Search Engine Marketing

New Google AI Max ads spotted – here’s how they’re different

A fresh version of Google’s AI Max search ad format has been seen in the wild – and it’s not your average search ad. The ad was shared by Nikki Kuhlman, VP of search at Jumpfly, on LinkedIn. “Ridiculously long headlines pulling from blog articles,” she wrote. “And… blog articles are converting at a significantly

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How AI overviews are reshaping Google search by Edna Chavira

Google’s AI Overviews are rapidly changing how users find information—and how SEOs need to think about visibility. According to new research from Semrush, these AI-generated summaries now appear in over 13% of desktop search queries in the U.S., up from just 6% in January 2025. Drawing on 10M+ keywords and 200K+ clickstream queries, the report

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