Search Engine Marketing

Google will consolidate its Local Services Ads (LSA) credibility programs into a single Google Verified badge, starting in October. The badge replaces multiple programs, including Google Guaranteed, Google Screened, License Verified by Google, and the Money Back Guarantee. It will appear on eligible LSA profiles that have completed Google’s screening and verification process. How it […]

Visits to nearly every major U.S. news site dropped in July. Only six of the top 50 U.S. news websites grew traffic year over year (YoY), according to PressGazette’s monthly ranking of the top 50 news websites in the U.S. in July, based on Similarweb data. By the numbers. The New York Times led with

In traditional forms of advertising, marketers often define their target audience based on basic demographics like age and gender. “Our target customer is women 25-45!” “Our target customer is men 18-24!” In digital advertising, we can get much more specific, defining our target audience based on things like significant life transitions, in-market behaviour, past interactions

When most marketers think of a PPC audit, they picture a checklist:  Pull a few reports. Flag the obvious inefficiencies. Send the client a PDF. Call it a day.  In reality, that’s a missed opportunity, especially for agencies. An effective audit should be more than just a diagnostic.  Drawing on years of running agency-grade audits,

GenAI-powered search doesn’t behave like Google. Large Language Models (LLMs) and AI agents don’t just index—they interpret, summarize, and rank your content in ways most audits aren’t built to detect. That means the technical signals shaping your brand’s visibility are shifting underfoot. In Technical SEO for GenAI: How bots see, crawl & rank your brand,

Every time a new ad platform launches, the same question pops up: “Should we run ads here?” The truth? More platforms don’t always mean more results. Not every channel is a goldmine – and chasing them all just drains your budget. The pressure to be everywhere Whenever a new platform enters the mix, brands scramble

Let’s be clear: affiliate fraud is happening.  Most of the time, the question isn’t whether there are violations in an affiliate program. The real question is: Can you see them? Now, fraudsters don’t just break the rules; they hide the violations.  With cloaking, geotargeting, and redirect chains, affiliates can run violating campaigns without ever being