Search Engine Marketing

Google has remained a stable source of traffic to news publishers over the past year. Although many websites have seen their traffic significantly impacted by Google’s AI Overviews, Chartbeat data shows that for 565 U.S. and UK news publishers: Search referrals made up 19% of traffic in July, little changed since early 2019. Google dominates

Advertisers can now see exactly where their Search, Shopping, and App campaign ads are running across the Search Partner Network (SPN), with full site-level impression data. How it works: Reports list all SPN sites where your ads appeared. Impression data is broken down at the site level. Works like existing placement reports in Performance Max.

Google announced it will shut down the Content API for Shopping on Aug. 18, 2026, officially making the Merchant API the new standard for managing Merchant Center accounts. Why we care. For over a decade, advertisers and retailers have relied on the Content API to push product data into Google Shopping. The new Merchant API

Generative AI is reshaping how people find information — but it hasn’t replaced search engines like Google. That’s according to a new Nielsen Norman Group study: While users increasingly experiment with ChatGPT, Gemini and AI Overviews, most still default to old habits: starting with Google. Why we care. Google is a habit – and habits