The business risk of being invisible in answer engines
Search is shifting in ways that go beyond traditional rankings. Answer engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are becoming part of everyday search journeys, changing how people search and what they trust. Up to 38% of users now read AI-generated summaries, while 36% skip them for traditional results, per YouGov. It’s still […]
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