Search Engine Marketing

The business risk of being invisible in answer engines

Search is shifting in ways that go beyond traditional rankings. Answer engines like Google’s AI Overviews, ChatGPT, Perplexity, and Gemini are becoming part of everyday search journeys, changing how people search and what they trust. Up to 38% of users now read AI-generated summaries, while 36% skip them for traditional results, per YouGov.  It’s still […]

The business risk of being invisible in answer engines Read More »

Seize the AI search opportunity with site health by Semrush Enterprise

The rise of AI-powered search has profoundly changed how people learn, discover, and decide. For brands, maintaining site health now extends far beyond traditional SEO best practices, becoming a critical factor in how AI systems discover, understand, and portray your content.  That’s why ensuring your website is robust and AI-ready is paramount. Let’s explore some

Seize the AI search opportunity with site health by Semrush Enterprise Read More »

Google Quietly Announces Search Partner Network Placement Visibility via @sejournal, @brookeosmundson

Google finally adds Search Partner reporting. See where your ads run, review placements, and decide if Search Partners deserve a place in your budget. The post Google Quietly Announces Search Partner Network Placement Visibility appeared first on Search Engine Journal.

Google Quietly Announces Search Partner Network Placement Visibility via @sejournal, @brookeosmundson Read More »

ChatGPT is sending less traffic to websites – down 52% in a month

Referral traffic from ChatGPT to websites is down 52% since July 21, according to Profound’s Josh Blyskal, who analyzed more than 1 billion ChatGPT citations and 1 million referral visits from a sample of sites across various verticals. By the numbers. Some of the key findings: Reddit citations are up 87% since July 23, now

ChatGPT is sending less traffic to websites – down 52% in a month Read More »

Google Ads pushes richer conversion imports

Google is pushing advertisers to enrich the conversion data they send to Google Ads, saying more signals mean stronger attribution, better modeling, and ultimately, improved campaign performance. How it works. Google recommends upgrading pipelines to the latest Ads API (v20+) and layering in multiple data points: User-provided data (hashed email, phone) to unlock cross-device conversions.

Google Ads pushes richer conversion imports Read More »