Search Engine Marketing

From answering complex queries to generating creative content, large language models (LLMs) are designed to deliver “zero-click” results – concise, direct answers that eliminate the need for further research. This shift raises a critical question: if users no longer need to visit a website to get the information they want, what happens to web traffic? 

Google’s AI Overviews appeared in 13.14% of all U.S. desktop searches in March, up from 6.49% in January. That’s a 102% surge in just two months, according to a new analysis of more than 10 million keywords by Semrush and Datos. Why we care. Google’s introduction of AI Overviews was the biggest shift since the

In 2023, I said that creator-led content marketing would shape the future of search.  Two years later, that future has arrived – faster and more broadly than expected.  In the past year alone, adoption has surged among consumers and, in turn, brands.  The conversation has grown bigger, faster-moving, and more complex than I initially imagined.

Google Ads today announced AI Max, a new tool to reach untapped queries and tailor ads with a single click. Rolling out globally in beta later this month, Google said AI Max integrates its most advanced targeting and creative tools into Search campaigns. Smarter matching. Broad match and keywordless tech help advertisers tap into high-performing

Generative AI is changing how people search. The most effective SEO strategies aren’t just AI-enhanced – they’re AI-native.  Many SEO teams are moving away from manual tasks and siloed tools toward intelligent, automated systems that learn from data and scale performance across every stage of the search journey. From content creation to site architecture and