Search Engine Marketing

Take the right steps — and avoid common mistakes — when facing account suspensions advises Microsoft Ads Liaison Navah Hopkins. Hopkins stresses that Microsoft takes security “very seriously,” applies a three-strike system for policy violations, and has humans review every appeal. Why we care. Microsoft suspends accounts for severe or repeated policy violations. That includes […]

You’ve probably seen the headlines: Sam Altman recently announced that GPT-5 can write complete computer programs from scratch.  That’s pretty impressive!  For PPC marketers who have been struggling with the difficulty of writing Google Ads scripts, this may signal a shift in how we approach automation. The idea that we can generate software from a

The local SEO playbook that worked for years no longer delivers. Even businesses with strong rankings and steady traffic are disappearing from a critical slice of search results. Here’s what happened to one of my clients last month:  For two years, their moving company held Position 1 for “moving to Birmingham, AL.”  Traffic was steady

Meta is arming advertisers with fresh AI-powered features ahead of the holiday season, aiming to help brands “sleigh” sales with creators, video, and smarter merchandising. The updates span Reels, creator partnerships, creative insights, and omnichannel ads, all designed to improve performance and product discovery. Meta says the enhancements build on its investments in AI infrastructure