WebMCP is a proposed browser-level web standard that lets any webpage declare its capabilities as structured, callable tools for AI agents.
WebMCP: What It Is, Why It Matters, and What to Do Now Read More »
Optimizing your client’s TripAdvisor listing is an important part of the local SEO ecosystem, even though it’s often treated as a secondary channel. Done well, it can increase visibility, drive more qualified website traffic, and strengthen brand positioning and online reputation. TripAdvisor frequently appears in search results for tourism and hospitality businesses and often serves
Why Tripadvisor still matters for local SEO in 2026 Read More »
Here’s how UTMs and GA4 can prove earned media’s revenue impact in an AI-driven, zero-click world. The post How To Prove PR Business Value With UTM Parameters & GA4 appeared first on Search Engine Journal.
How To Prove PR Business Value With UTM Parameters & GA4 via @sejournal, @gregjarboe Read More »
LinkedIn made some good moves last year that I’ve seen pay off for our suite of B2B clients. Now that we’re into 2026, with yearly marketing goals in focus, I’ve got some recommendations based on our 2025 learnings for you to test and leverage in the coming months. Those include: Video. Thought Leader Ads. Personalized
5 B2B LinkedIn Ads tests to run in 2026 Read More »
Advertisers using feed-only Performance Max can narrow campaign focus to product feed signals, improving efficiency when automation spreads spend too broadly. The post How To Build A ‘Feed-Only’ Performance Max Campaign appeared first on Search Engine Journal.
How To Build A ‘Feed-Only’ Performance Max Campaign Read More »
WordPress security release 6.92 fixes 10 vulnerabilities but also causes some sites to crash, requiring bugfix release 6.9.3. The post WordPress Releases A Security Update Followed By A Bugfix appeared first on Search Engine Journal.
WordPress Releases A Security Update Followed By A Bugfix via @sejournal, @martinibuster Read More »
Discover the new approach to link building that prioritizes brand legitimacy and digital PR over traditional methods. The post Old Link Building vs. AI Search: How to Earn Top-Tier Media Placements Now appeared first on Search Engine Journal.
A survey of B2B decision-makers found peer recommendations are trusted nearly twice as much as AI chatbots, and white papers rank last for perceived value. The post B2B Buyers Trust Peers Over AI Chatbots, Report Finds appeared first on Search Engine Journal.
B2B Buyers Trust Peers Over AI Chatbots, Report Finds via @sejournal, @MattGSouthern Read More »
A federal judge granted Amazon a preliminary injunction barring Perplexity’s Comet AI agent from accessing Amazon accounts and ordering data destroyed. The post Amazon Wins Preliminary Injunction Against Perplexity’s Comet appeared first on Search Engine Journal.
Starting July 1st, Meta will add “location fees” to ad buys targeting users in six countries — effectively offloading the cost of European digital services taxes onto the advertisers themselves. The numbers. Fees will match each country’s digital services tax rate: France, Italy, Spain: 3% Austria, Turkey: 5% UK: 2% How it works in practice.
Meta is passing Europe’s digital taxes directly to advertisers Read More »
