For the past two years, marketers have been asking one question: How do I show up in AI search? We’ve seen endless discussions about AI optimization, visibility, and how large language models decide which businesses to recommend. But a more practical question is emerging: How do you measure whether AI search is actually driving customers? […]
AI search is driving customers. Can you measure it? by CallRail Read More »
Google confirmed that meta descriptions are not a requirement, then explained why it’s not pointless to write them. The post Google: Meta Descriptions Not Required For SEO. But They’re Worthwhile. appeared first on Search Engine Journal.
The “separate AEO strategy” consultants have been selling collapses when Google itself says it’s one playbook. Here’s what that means for how you build. The post Search And Agents Are One Product. You Only Need One Playbook appeared first on Search Engine Journal.
Google says publishers who want to survive in AI Search need to start making content users actually want to read. The post Google Says AI Visibility Hinges On Content People Actually Want To Read appeared first on Search Engine Journal.
The line between earning a brand mention in AI answers and engineering one is getting redrawn. Here’s what the research and Google’s June update say. The post Google’s Spam Update Now Reaches AI Answers. Enforcement Is Hard appeared first on Search Engine Journal.
Bruce Clay, a founding figure who shaped the SEO marketing industry, has died. His concepts continue to influence professionals to this day. The post Bruce Clay, One of the Founding Figures of SEO, Has Died appeared first on Search Engine Journal.
Bruce Clay, One of the Founding Figures of SEO, Has Died via @sejournal, @martinibuster Read More »
Watch this video on Vimeo Every PPC professional has a story they wish they could erase. For Danny Gavin, founder of Optidge, it wasn’t a failed bidding strategy or a campaign that overspent. It was something far simpler—and arguably much more painful. Danny joined me on PPC Live The Podcast, to talk about the technical
How one broken form cost an agency months of leads ft. Danny Gavin Read More »
Bruce Clay, known as the Father of SEO, sadly passed away in late May. Bruce Clay was one of, if not the, founding father of the SEO industry, starting a real professional SEO agency back in 1996. He was the first sponsor of the first SEO conference, ever and he has given more of his
Bruce Clay, the Father of SEO, has passed away Read More »
Google has confirmed the June 2026 spam update, which was released on Wednesday, June 24th at around noon ET, is now done rolling out. The update finished rolling out on June 26 at 2pm ET. Here is what Google posted: “The rollout was complete as of June 26, 2026” Why we care. This is the second
Google June 2026 spam update done rolling out Read More »
Google is giving Standard Shopping advertisers access to a bidding strategy that was previously tied to a Target ROAS goal, potentially reducing the need to use Performance Max solely for value-based bidding. What’s happening. Google is rolling out Maximize Conversion Value bidding for Standard Shopping campaigns without requiring advertisers to set a Target ROAS. Previously,
Google brings Maximize Conversion Value bidding to Standard Shopping Read More »
