Publishing a format is not the same as possessing the knowledge. Bill Hunt on why knowledge architecture outlasts every AI protocol. The post The Next AI Protocol Won’t Save Your SEO Strategy appeared first on Search Engine Journal.
The Next AI Protocol Won’t Save Your SEO Strategy via @sejournal, @billhunt Read More »
Google Search has upgraded AI Mode to use its latest Gemini model, Gemini 3.8 Flash. This comes just a couple weeks after Google AI Mode was powered by Gemini 3.7 Flash. Like with the 3.7 release, 3.8 Flash can be used in AI Mode searchers for Google AI Pro & Ultra subscribers. What Google said.
Gemini 3.8 Flash rolling out in Google Search Read More »
A federal judge rejected the U.S. Justice Department’s bid to force Google to sell its AdX advertising exchange. Google is allowed to keep the business despite an earlier ruling that it illegally monopolized parts of the publisher advertising technology market. The decision leaves Google’s antitrust liability intact but rejects the DOJ’s request for a court-ordered
Google avoids AdX breakup in ad tech antitrust case Read More »
Watch this video on YouTube Early in Lily Ray’s SEO career, her CEO offered her a deal: Get the company to No. 1 in Google, and he’d buy her a drum set. This was around 2011. Ray had discovered that buying links worked. Really well. So she kept buying them. Then came Penguin. “I think
Lily Ray on why shortcuts rarely win in SEO or AI search Read More »
GEO is just entity SEO with a new name. The foundations haven’t changed in 15 years, but most brands still ignore them. The post Entities Are The Foundation Of Modern SEO appeared first on Search Engine Journal.
Entities Are The Foundation Of Modern SEO Read More »
Google says a new Gemini system that inspects frames, audio, and transcripts on demand will power Ask YouTube on video watch pages. The post Google To Bring New Video Understanding Tech To Ask YouTube appeared first on Search Engine Journal.
It’s time to stop cloning your winning ad and start planning creative like a media buyer, with one distinct message for every audience you want to reach. Audience fragmentation has long been a structural problem in Meta advertising: too many ad sets chasing overlapping audiences, splitting conversion data, and driving up costs. Meta addressed much
Creative targeting is quietly fragmenting your Meta audiences Read More »
Google Trends now lets you filter the Explore page by pre-defined categories, without having to enter a query to see data for Google Trends. You can also use the categories to make sure your query is filtered by a specific category and does not overlap other categories of searches. What Google said. Google announced on
Google Trends adds category filters Read More »
YouTube’s Todd Beaupré says the desktop homepage redesign with larger thumbnails drove more long-form engagement despite showing fewer videos at once. The post YouTube Says Bigger Thumbnails Drove More Long-Form Views appeared first on Search Engine Journal.
YouTube Says Bigger Thumbnails Drove More Long-Form Views via @sejournal, @MattGSouthern Read More »
How do you write a listicle that performs well in classic and AI Search? In last week’s Memo, I dug deep into 5.3 million search results to see if Google demoted listicles. Quick recap: Listicles are still everywhere. At least one true listicle appeared in the top 10 SERP results for 55.1% of the 60,000
What makes a good listicle? Read More »
