Every AI success story seems to end the same way. Someone shares a remarkable output, and almost immediately someone asks, “Will you share the prompt?” It’s a reasonable request. We often give prompts too much credit. By the time someone writes a prompt, they’ve already defined objectives, gathered context, weighed tradeoffs, and decided what success […]
How business context changes AI recommendations Read More »
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans. The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
Over the past few months, six organizations have published new research, models, and perspectives on measuring marketing performance. They come from different disciplines, including SEO, PR, analyst relations, and media measurement, and they don’t always agree. Together, though, they point to a broader shift: marketing success can no longer be measured through website traffic alone.
What six perspectives reveal about demand generation in AI search Read More »
Google’s former Chief Scientist explains why AI models are less important and why context engineering increasingly matters more. The post Google’s Ex-AI Chief Jeff Dean Explains How To Improve Context Engineering appeared first on Search Engine Journal.
The four arguments used to sell llms.txt would pass a text file about cats. Here’s why that matters for every GEO tactic you’re buying. The post How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology appeared first on Search Engine Journal.
How Cats.txt Showed LLMs.txt Evidence Is GEO Astrology Read More »
“We’re number one now, so why hasn’t traffic gone up?” I still get versions of that question almost every week. For years, SEO has been built around rankings. Clients wanted to know where they ranked on Google, agencies proudly reported monthly position improvements, and SEO software became increasingly sophisticated at tracking every movement. There’s nothing
Your rankings aren’t telling you what your customers see Read More »
Raise your hand if you’re frustrated by how much traffic Google has clawed back with the launch of AI Overviews and AI Mode. Admittedly, both of these can be crazy helpful for users. (I know – it pains me to type it.) But across various industries, the response has been overwhelmingly negative. Publishers argue that
You can’t demand the click if you won’t give the link Read More »
Unlock the AEO playbook and discover how to stay visible in an AI-driven search landscape and earn valuable citations. The post The AEO Playbook: How to Get Cited & Stay Visible appeared first on Search Engine Journal.
The AEO Playbook: How to Get Cited & Stay Visible via @sejournal, @hethr_campbell Read More »
WordPress security update fixes 12 vulnerabilities. Security researcher: “nastiest one is a login screen XSS.” The post WordPress Security Release 7.0.3 Fixes High Severity XSS Vulnerability appeared first on Search Engine Journal.
Impression share ran the auction years. Citation share runs this one. A 90-day sprint for measuring and winning AI search visibility. The post I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today appeared first on Search Engine Journal.
I Helped Scale Google Ads To Billions – Here’s How I’d Build An AI Search Strategy Today Read More »
