Semrush data on AI search in manufacturing. See which brands get mentioned, which get cited, and why citations don‘t drive traffic.
AI search & manufacturing SEO: What the data shows [Study] Read More »
An 11x return on ad spend (ROAS) sounds like a win. It can represent an outstanding ecommerce business. It can also represent a business quietly destroying cash. The difference is context. It’s probably the most overused phrase in marketing, other than “it depends.” It’s also the one people ignore most often. When 11x ROAS isn’t
The 11x ROAS account that lost money on every order Read More »
Google told Reuters that the launch of the most recent changes to the search results in the European Union under the DMA requirements led to the worst degradation of search quality in its history. “”The changes mark the largest reduction in quality of service at the world’s most popular internet search engine in its 29-year
Google says DMA changes in EU resulted in worse degradation of search quality ever Read More »
Advertiser data now spans single-digit to $22 CPCs, but ChatGPT Ads still lacks auction insights, industry benchmarks, and reliable audience data to judge performance. The post 6 Months Into ChatGPT Ads, Advertisers Still Don’t Know What ‘Good’ Looks Like appeared first on Search Engine Journal.
Somewhere between “just ask ChatGPT” and a full-blown incident response plan, most SEO teams are winging it. We’ve all watched someone paste a client’s entire GA4 export into a random AI tool “just to see what it says.” We’ve all seen an LLM confidently invent a Search Console metric that doesn’t exist. And we’ve all
How to build an AI governance framework for SEO Read More »
You’ve seen the headlines this year. Culver’s, Texas Roadhouse, and Nothing Bundt Cakes are opening hundreds of new locations. Wendy’s, Papa John’s, and Pizza Hut are closing hundreds. Jack in the Box, Red Robin, Denny’s, and Red Lobster have trimmed their footprints, too. The easy explanation is the economy, menu fatigue, or private equity. Those
Why growing restaurant chains win at local search and AI visibility by SOCi Read More »
Shopping ad click-through rates are rising while impressions are falling, according to an analysis by Mike Ryan, head of ecommerce at Smarter Ecommerce — a pattern he thinks could be connected to how Google serves AI Overviews. Why it matters. AI Overviews have created what Ryan calls the SEO “crocodile effect,” where publishers gain impressions
AI Overviews may be affecting Shopping ad CTR and impressions Read More »
Harvard scored 940 occupations on how morally objectionable the public finds automating them. Search marketing scored low at 2.31 out of 7 The post Harvard Found The Public Has Little Objection To AI Taking Search Marketers’ Jobs appeared first on Search Engine Journal.
Google begun testing whether traditional Search campaigns using exact and phrase match keywords can serve text ads in AI Mode, expanding the types of campaigns eligible to appear in its AI-powered search experience. This means advertisers may not need AI Max or Performance Max to get some exposure in AI Mode. The experiment gives conventional
Google tests traditional Search campaigns in AI Mode Read More »
Publishing more content won’t fix what AI gets wrong about your brand. Too many versions of the truth is the real problem. The post Your Biggest AI Search Risk Is Conflicting Information About Your Brand appeared first on Search Engine Journal.
