Search Engine Marketing

Reddit isn’t just a place for memes and viral debates – it’s a powerful tool for small and medium-sized businesses (SMBs) looking to boost visibility, connect with audiences, and even boost SEO.  While most marketing advice for Reddit focuses on big brands, SMBs can use the platform effectively to engage with potential customers, build trust, […]

AI has made it easier than ever to scale SEO fast – but with it comes high risk.  What happens when the party is over and short-term wins become long-term losses? Recently, I worked with a site that had expanded aggressively using AI-powered programmatic.  It worked until it didn’t, resulting in a steep decline in

Search ads are powerful. But with fierce competition in PPC, it’s not enough to just show up.  To stand out, you need more than basic ad copy. This article breaks down how to craft search ads that grab attention and drive results.  You’ll learn actionable strategies for writing compelling headlines and descriptions, plus advanced techniques

Starting on Saturday, March 1, 2025, some advertisers have noticed their ads are not running and not getting impressions or clicks. The ads are simply not being served or delivered. In fact, there are tons of complaints about this in the Google Ads Forum. Google has not yet commented on the issue. What we know.