Search Engine Marketing

CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy via @sejournal, @marthavanberkel

Structured data markup turns your website into a strategic asset, expanding discoverability and aligning your brand’s data with the future of AI-driven search. The post CMO Guide To Schema: How Your Organization Can Implement A Structured Data Strategy appeared first on Search Engine Journal.

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Google is testing Creator Partnerships for YouTube Shorts ads

Google is beta testing Creator Partnerships in Google Ads. This new feature lets advertisers find and promote high-quality YouTube Shorts featuring their brand. How it works: Advertisers can discover Shorts videos from YouTube creators that mention their brand or products. The feature is powered by BrandConnect, Google’s creator marketing platform. Once enabled, Creator Partnerships can

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Americans search Google 126 times per month on average: Study

American desktop users perform 126 unique Google searches per month, on average, according to a new analysis of search behavior published by SparkToro co-founder Rand Fishkin. The median average was 53 Google unique searches per month. By the numbers. Here are some additional findings about American searchers, beyond the headline statistic: 34% conducted more than

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Pinterest SEO: Your guide to brand discovery

Search is evolving, and social platforms are now at the heart of discovery.  Pinterest, in particular, has emerged as a powerful visual search engine, driving traffic and engagement for brands, bloggers, and businesses. Unlike traditional social media, which thrives on conversations and real-time interactions, Pinterest is built for intent-driven discovery – where users actively seek

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