Search Engine Marketing

YouTube dominates AI search with 200x citation advantage: Data

YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise SEO platform BrightEdge. YouTube was: Cited 200 times more than any other video platform by ChatGPT, Perplexity, and Google’s AI products. Present across all platforms and essentially the only video source that matters. Competitors barely […]

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Google’s Liz Reid: AI isn’t replacing search – it’s augmenting it

AI is reshaping how billions of people find information, but it isn’t killing the blue link. That’s according to Liz Reid, Google’s head of Search, in a new The Economic Times podcast interview. Why we care. We’re in a massive transitional period. If you believe Google, AI isn’t shrinking the pie – it’s expanding opportunities

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Google Ads Performance Max gets asset and channel reporting

New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier to optimize budgets, identify underperforming elements, and maximize ROI across Google’s full network – Search, Display, Discover, Gmail, YouTube, and Maps. Why we care. These updates make Performance Max feel a lot less like a black

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Google Ads tests new Labs hub for experimental features

Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments and tools. Why we care. Instead of quietly testing features across scattered accounts, Google appears to be consolidating experiments into a single hub, making it easier for advertisers to discover and try new features before

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Google adds ROI insights to Meridian marketing mix model

Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why we care. Understanding ROI across channels is increasingly critical. These new Meridian updates allow for a more precise understanding of what drives sales, factoring in both media spend and non-media variables like pricing and promotions.

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