Search Engine Marketing

ChatGPT kills Google-indexable chats over privacy fears

OpenAI removed a ChatGPT feature that allowed users to make individual chats discoverable by search engines like Google — citing privacy risks. OpenAI called its Share feature a “short-lived experiment” that “introduced too many opportunities for folks to accidentally share things they didn’t intend to.” Zoom out. OpenAI’s Share feature was meant to help people

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PMax and the illusion of trust: ‘I’m Google – what could go wrong?’

Since its global launch in November 2021, Performance Max is no longer a novelty – it’s a fully embedded part of the Google Ads ecosystem.  Designed to streamline campaign management, automate optimization, and boost performance, PMax promised to revolutionize how advertisers run campaigns. But has it lived up to that promise – or simply traded

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How to write high-performing Google Ads copy with generative AI

Producing effective ad copy remains one of the biggest challenges in PPC advertising.  It’s expensive, time-consuming, and often a guessing game – especially when scaling campaigns across audiences and formats. Generative AI offers a new solution, already reshaping how brands create and optimize Google Ads across text, video, and display. But while the promise is

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