Search Engine Marketing

Google Ads adds ‘Locations of Interest’ targeting to AI Max for Search

Google Ads added a new targeting feature to AI Max for Search campaigns: “Locations of Interest.” The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How it works. Locations of Interest is an optional, ad group-level setting in AI Max for Search. It allows advertisers to target users

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Microsoft Ads rolls out website exclusion tools for Search, Audience ads

Microsoft Advertising just rolled out new exclusion management tools for Search Ads and Audience Ads, making it easier for advertisers to control where their ads appear — and where they don’t. What’s new. Advertisers can now: Centrally manage website exclusions across accounts and campaigns. Apply exclusions in bulk to multiple campaigns at once. Scale effortlessly

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