There’s a fundamental battle happening in search right now. On one side is topical authority — the darling phrase of every SEO consultant who needs to sell more content. On the other is brand authority — something marketers have talked about for decades, while much of search treated it as optional, vague, or something the […]
Why brand authority beats topical authority in AI search Read More »
With the right approach, webinars can evolve from awareness tools into consistent drivers of pipeline and revenue. The post How To Run A Webinar Program That Actually Drives ROI appeared first on Search Engine Journal.
How To Run A Webinar Program That Actually Drives ROI Read More »
The other day, I was putting together my version of a Lumascape of answer engine optimization (AEO) tools — I’m kidding, my computer doesn’t have that kind of bandwidth. Instead of mapping every tool — which would be outdated in minutes — I’m focusing on the ones I actually use to grow clients’ AI search
7 tools for doing AEO right now Read More »
The most effective ecommerce advertisers are pairing Performance Max with Standard Shopping to balance automation with control and maximize ROAS. The post Performance Max For Ecommerce In 2026: Why The Hybrid Strategy Is Better appeared first on Search Engine Journal.
The conversation has shifted. We’re spending less time optimizing for clicks and more time trying to fix the AI ROI story. AI now sits at the center of discovery, shaping what gets seen, summarized, and cited. Here’s what’s working right now, what your peers are doing, and why SMX Advanced will feel different this year.
Why AI visibility starts before search and ends with citations Read More »
Google’s Director of Software Engineering recommended using AI to boost providing value and said, “clearly, this is something we can advise.” The post Google Advises Using AI In Best Possible Way For AI Search appeared first on Search Engine Journal.
Learn how to perform a thorough content audit with step-by-step instructions. Improve SEO and AI visibility.
How to do a website content audit in 2026 (with template) Read More »
Wise is a market leader when it comes to AI visibility. Here are four factors driving their success.
Fintech AI search case study: 4 lessons from Wise.com Read More »
Google’s Nikola Todorovic said AI can act “like a kind of a black box” while explaining why machine learning was hard to deploy in Search. The post Google Engineer Explains ‘Black Box’ AI Models In Search appeared first on Search Engine Journal.
Google Engineer Explains ‘Black Box’ AI Models In Search via @sejournal, @MattGSouthern Read More »
Data shows YouTube, Reddit, and aggregators lost US search visibility after Google’s March core update, while brand and government sites gained. The post Google’s March Core Update Shifted Visibility Away From Aggregators appeared first on Search Engine Journal.
