Search Engine Marketing

Google will begin migrating Travel campaigns to Search campaigns for Travel starting in Q3 2026, automatically moving advertisers to the new campaign type while preserving existing settings where possible. The migration is part of Google’s broader effort to consolidate travel advertising into a single Search-based campaign experience with AI-powered bidding, reporting and campaign management. What’s […]

Topical authority isn’t built by covering a topic alone. It also depends on how well your content covers the different ways people search for that topic. Query templates provide a way to map those variations and build a stronger, more connected content network. There are two main methodologies for building topical authority: covering every entity

Model Context Protocol (MCP) makes it easier to work with the data already sitting inside your SEO and marketing tools. Instead of digging through reports, exporting data, and stitching spreadsheets together, you can ask an AI assistant questions that would otherwise take hours to answer. That makes an MCP server useful for analysis that requires

SEO and PPC have traditionally been managed as two channels that share a results page. The coordination questions were about overlap: Should paid bid on terms the site already ranks for? Where is that overlap wasting budget? Which channel gets credit for the conversion? That model no longer fits the search experience. An AI Overview

Across a sample of 35,000 ChatGPT citations, user-generated content (UGC) platforms hold more of the cited-domain share for SaaS-related prompts than review sites and publishers combined. They hold it at the top of the journey, at the bottom, and at every point between. There is no stage where they’re skipped. So how do you build

Google’s upcoming changes to Smart Bidding have sparked one of the biggest debates the PPC industry has seen in years. With the rollout scheduled to begin on August 17, many advertisers are questioning whether long-standing Target CPA and Target ROAS strategies will continue to work the way they always have. Our latest SMX Now installment