Search Engine Marketing

Google Ads rolled out a new AI Max experiment type for Search campaigns, aimed at streamlining how advertisers test AI-powered features – without duplicating campaigns. Why we care. Traditional experiments require creating campaign copies, adding complexity and delaying results. This new format runs within the original campaign, splitting the budget 50/50 between control and test […]

Google is preparing to scale up ads in AI Mode, by briefing agencies and brands on how the new ad format works and how it differs from traditional search. Driving the news. A new internal document, first reported on by Ad Age, outlines how ads in AI Mode will function. The company says it will

SEO management platform SE Ranking today announced it has acquired Planable, a social media management platform. This move merges the companies’ SEO and social media tools in one platform to target a combined market that’s forecast to be $117 billion this year. The acquisition expands SE Ranking’s product lineup beyond SEO into social media, which

For 20 years, most SEO professionals only cared about Googlebot.  However, in the last few years, a host of new crawlers have emerged from different indexing platforms, such as ChatGPT, Perplexity, and others. These crawlers serve a broader range of purposes. They’re not just the first step toward indexing. They can also ingest content for model training or perform retrieval-augmented generation

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update.  Many experts predict AI Mode could soon replace traditional search as the default interface.  Naturally, B2B advertisers are wondering what this means for their Google Ads strategy. At the same time, cost per click (CPC) rates

Black Friday is a key period for every retail search team. With peak budgets, short buying windows, and mounting pressure to outperform competitors, retail marketers need a solid strategy.  Yet many advertisers enter Q4 with blind spots: uncertain what competitors are doing, unclear how market dynamics are shifting, and unsure where ad spend is underperforming.