Search Engine Marketing

For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid performance.  Both aimed to capture traffic but often worked in silos, optimizing toward different goals.  Now, that separation is ending.  The rise of generative AI has redrawn the map, merging once-distinct disciplines into a single, […]

In competitive industries where keywords are costly, every edge matters.  Beyond keyword targeting, consider layering audience targeting onto your Search campaigns to gather richer performance data.  This added layer can improve results within Search and provide valuable insights you can apply to other Google Ads campaigns – or even to PPC platforms like Microsoft Ads,

The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid of 10 blue links.  This shift presents new opportunities for businesses, but it also creates new risks for your brand. Competitors, affiliates, and bad actors can now use sophisticated tactics to hijack your presence, mislead

Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some locales, Google added. Google said this is an “ongoing issue” and will update us again “witin 24 hours” with more details. What Google said. Google wrote: There’s an ongoing data center issue that may impact serving of some pages

Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch of the new Bing Places for Business experience —an evolution shaped by deep user research, thoughtful design, and a commitment to help business owners thrive in local search,” the company announced today. What is new. Microsoft updated

On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist with more than eight years of experience, who has managed campaigns worth over $2 million a month across a wide range of industries. She takes us through the story of how a best practice she