Search Engine Marketing

Even the best-paid search campaigns fall short if you can’t convert the leads they generate. Whether it’s a missed call, a slow follow-up, or a gap in your funnel, these friction points can quietly undermine performance—and waste budget. Join us this Thursday for The Paid Search Playbook: Attract, Capture, Analyze, and Convert More Leads with

Want to know how content is scored, ranked, and in some cases, discarded by Perplexity? Independent researcher Metehan Yesilyurt analyzed browser-level interactions with Perplexity’s infrastructure to reveal how the AI answer engine evaluates and ranks content. Why we care. Everybody involved with driving SEO and/or GEO success wants to understand how to gain visibility (citations

Google is testing a new feature that allows advertisers to run A/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: Create an A/B test with two experiment arms. Google duplicates the campaign for comparison. Add or remove images and/or videos in either arm.

Cloudflare accused AI answer engine Perplexity of “stealth crawling,” saying it uses deceptive techniques to bypass website blocks and access content it’s been explicitly told not to touch. In response, Perplexity said Cloudflare has a fundamental misunderstanding of how AI assistants work and accused the company of either publicity-seeking or technical incompetence. The big picture.

The shift from traditional search engines to AI-powered answer engines signals more than a technical upgrade. It marks a fundamental change in how people discover, evaluate, and act on information.  Search is no longer a discrete game of isolated queries and static rankings.  It’s becoming an infinite game – one shaped by context, memory, and