Google cites a 40% drop in invalid ad traffic from deceptive serving, helping protect budgets and keep billing clean for advertisers. The post Google: Invalid Ad Traffic From Deceptive Serving Down 40% appeared first on Search Engine Journal.
WordPress vulnerability in Tutor LMS Pro could expose sensitive database information. The post Critical Vulnerability Affects Tutor LMS Pro WordPress Plugin appeared first on Search Engine Journal.
WordPress vulnerability in three file manager plugins puts over 1.3 million sites at risk. The post Vulnerability In 3 WordPress File Plugins Affects 1.3 Million Sites appeared first on Search Engine Journal.
Critical WordPress vulnerability, rated 9.8/10, affects up to 70,000 installations The post WordPress Contact Form Entries Plugin Vulnerability Affects 70K Websites appeared first on Search Engine Journal.
Google is deploying large language models (LLMs) from its Ad Traffic Quality team, Google Research, and DeepMind to better detect and block invalid traffic – ad activity from non-human or uninterested sources – across its platforms. Why we care. Invalid traffic drains advertiser budgets, skews publisher revenue, and undermines trust in the digital ad ecosystem.
Google taps large language models to cut invalid ad traffic by 40% Read More »
AI search startup Perplexity today made an unsolicited $34.5 billion all-cash offer to buy Google’s Chrome browser, nearly double its own $18 billion valuation. Perplexity told The Wall Street Journal that multiple large venture capital funds have agreed to finance the deal. Google hasn’t indicated any willingness to sell Chrome. Driving the news. Google’s parent
Perplexity makes $34.5 billion longshot bid for Google Chrome Read More »
Advertisers spotted a new beta feature in Google’s Performance Max (PMax) campaigns that allows gender-based audience exclusions – giving marketers more granular control over targeting. It was first announced, as part of the Google Ads API v 21, last week. Why we care. The gender exclusion option could help brands tailor messaging, product feeds, and
Gender exclusions spotted in Google Performance Max campaigns Read More »
Many search marketers are unknowingly paying a “Google Tax”—overspending on branded keywords even when there’s no competition, due to a flaw in auction dynamics that causes them to bid against themselves. In Stop Paying the Google Tax–Start Winning Paid Search, Jenn Paterson and John Beresford of BrandPilot AI will break down what they call the
Stop paying the Google tax and lower your CPCs by Edna Chavira Read More »
Google is rolling out Preferred Sources for Top Stories in Search, letting you choose outlets to see more often. The post Google Rolls Out ‘Preferred Sources’ For Top Stories In Search appeared first on Search Engine Journal.
After several weeks of testing, Google is rolling out the Preferred Sources feature in the US and India. This feature lets searchers specify which sites they want to see in the Top Stories section of Google Search. Google announced this feature is now graduating Search Labs beta, specifically in the US and India. Google added
Google Preferred Sources rolling out in US and India Read More »
