Search Engine Marketing

AI KPIs: Turning mentions into strategy in the age of LLMs by Brightspot

For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won the click, you had visibility and control of the funnel. But that landscape is already shifting. Large Language Models (LLMs) like ChatGPT, Claude, Gemini and Perplexity are rapidly becoming the first place decision-makers go for

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Google updates Misrepresentation policy for Shopping Ads and free listings

Google is clarifying its Misrepresentation policy for Shopping ads and free listings. The update doesn’t change enforcement but adds more examples and guidance to help advertisers comply. Enforcement clarification: Google added examples related to non-delivery and inoperable return or refund processes. These are clarifications, not new rules. Support clarification: New guidance explains best practices for

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CMA designates Google Search with “strategic market status”

The UK’s Competition and Markets Authority (CMA) formally designated Google with strategic market status (SMS) in general search and search advertising — giving regulators new powers to shape how Google operates in these sectors. What’s included. The designation covers Google’s general search and search advertising services — including AI-powered features such as AI Overviews and

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