Google is rolling out a slate of measurement and data tools aimed at helping marketers better understand what’s driving growth — and where to spend next. What’s new. Google is expanding Data Manager beyond Google Ads by integrating it into Google Analytics and Display & Video 360, giving marketers more places to manage and activate […]
Google expands Data Manager and Meridian measurement tools Read More »
After some initial setup and tinkering, any marketing mix model (MMM) can produce a convincing chart with channel decomposition, response curves, a clean R², and a recommended reallocation. But the chart won’t show how much the data shaped the result versus how much the model’s built-in assumptions did. Adstock and decay windows determine how long
How to use multiple MMMs to make better paid media decisions Read More »
Moz leaders Jonathan Berthold and Kevin Chen explain how listings, reviews, mentions, and social activity shape local recommendations in AI search. The post How Local Businesses Can Build Visibility In AI Search appeared first on Search Engine Journal.
How Local Businesses Can Build Visibility In AI Search via @sejournal, @lorenbaker Read More »
When you’ve spent years in SEO, you get used to losing clients. You lose them to budget cuts, shifting internal priorities, redesigned sites that tank traffic before you can save them, or a new CMO who “has a guy.” It hurts, but it’s business. What hits differently is the first time you get replaced not
The dehumanization of SEO: Displaced by code, ignored by communication Read More »
Google DeepMind researchers test Autoregressive Ranking (ARR), a unified model that can replace current retrieval and ranking methods. The post Google DeepMind Develops New AI Search Ranking Model appeared first on Search Engine Journal.
Google DeepMind Develops New AI Search Ranking Model via @sejournal, @martinibuster Read More »
A marketer looking for a purchase signal often finds several similarly named events — such as “purchase,” “checkout success,” and “checkout completion” — with little guidance on which one represents the intended behavior. Enterprise data catalogs are frequently incomplete, implementations evolve, and event names accumulate over time. The promise of agentic marketing is often framed
Freshpet and Intero Digital explain how brands can audit AI visibility, restructure content for citation, and connect GEO work to business priorities. The post How Freshpet Earned AI’s Trust: A GEO & AI Visibility Playbook appeared first on Search Engine Journal.
Le Monde says its audience hasn’t dropped since AI Overviews launched in France, while app traffic and subscriber growth complicate the broader traffic story. The post Le Monde Says AI Overviews Haven’t Hurt Its Audience So Far appeared first on Search Engine Journal.
Explore how multi-location businesses can optimize for AI models like ChatGPT and Gemini. Learn the key factors for success. The post 5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO appeared first on Search Engine Journal.
5 AI Models, 4 Signals: What 120K Mentions Reveal About Multi-Location SEO Read More »
Automattic’s board of directors places Matt Mullenweg on paid leave of absence. Mullenweg claims conspiracy against him. The post WordPress Co-Founder Matt Mullenweg Ousted From Automattic appeared first on Search Engine Journal.
