Search Engine Marketing

Google’s March Core Update Shifted Visibility Away From Aggregators via @sejournal, @MattGSouthern

Data shows YouTube, Reddit, and aggregators lost US search visibility after Google’s March core update, while brand and government sites gained. The post Google’s March Core Update Shifted Visibility Away From Aggregators appeared first on Search Engine Journal.

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Microsoft Ads adds deeper reporting to Performance Max placements

Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data — giving advertisers more visibility into where results are actually coming from What’s happening. According to Microsoft Ads Product liaison Navah Hopkins, the PMax Website Publisher URL report now includes conversion and spend metrics, moving beyond basic placement visibility into actionable

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