Search Engine Marketing

Optimizing for AI: How search engines power ChatGPT, Gemini and more

How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude, or Perplexity AI, the challenge is understanding how these systems access, consume, and deliver answers from live documents on the web. If you follow digital marketing and SEO conversations on social media, you’ll know how

Optimizing for AI: How search engines power ChatGPT, Gemini and more Read More »

How to produce a better PPC QBR for your stakeholders

Quarterly business reviews can be stressful, especially for agency teams.  They’re meant to showcase your impact and align on future strategy – but too often, they turn into 45-minute monologues packed with PPC metrics and little engagement. Having worked across multiple agencies, I’ve seen firsthand that there’s no single “right” way to run a QBR

How to produce a better PPC QBR for your stakeholders Read More »