Search Engine Marketing

Google has introduced a “Creative Content” section in Merchant Center, giving brands the ability to manage video assets directly alongside product listings. The feature enhances both paid and organic visibility across Google surfaces. Why we care. Videos uploaded here automatically sync with the Google Ads asset library for linked accounts — streamlining creative management and

Google will be removing more search features in the coming months, but it has not disclosed the full list of which features. It appears that Google will do away with some of the currently supported structured data types used for rich results in Google Search, plus some search features. This comes after Google dropped support

No one knows how the agentic AI race will end, but its impact is already clear.  Online travel agencies (OTAs) such as Expedia, Booking.com, and Trip.com are entering a new era of disruption – one that rivals the rise of Google search. AI assistants are now planning, comparing, and completing bookings for users – reducing

Google Ads and Meta Ads make campaign management look easy. Their interfaces simplify daily work – adjusting budgets, reviewing performance, launching new creatives – but that simplicity also hides much of the data and automation potential that drives real impact. That’s where APIs come in. Just as BigQuery revolutionized how data is stored and analyzed,

Martech debt builds up through manual reporting, fragile integrations, and silos. These issues fragment customer data, break campaign attribution, and force teams to rely on shadow spreadsheets to fill gaps between platforms. Current maturity models focus on technology adoption (hello AI!) rather than business outcomes. This misses the structural shift required to escape this cycle.​