Search Engine Marketing

Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser relationships, and better monetize content — with major additions powered by AI and real-time technology. AI-driven automation: Smarter brand safety: A new AI tool learns a publisher’s specific brand standards and will soon automatically block […]

The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a tipping point. Two account managers on my team, each handling different clients in different industries, came to me with the same uneasy admission.  They were leaning toward dropping some of their keyword search campaigns in

As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But managing SEO remotely brings its own challenges.  Drawing on eight years of leading fully remote SEO teams, here are 10 key aspects of your workflow, setup, and strategy to get right for long-term success. 1.

Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal campaigns and introducing channel performance reporting for greater visbility. Why we care. Advertisers using PMax for store goals in the U.S. can now reach drivers directly on Waze through “Promoted Places in Navigation” pins —

Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited — a fresh addition to the budget recommendations interface. How it works. When Google detects a budget-limited campaign, a new section appears with the message: “Grow your account by creating your own Google investment strategy.” Advertisers can click “Create investment

ChatGPT started mentioning more brands and websites over the past three months, while Google’s AI Mode narrowed its focus, according to new data from Semrush’s AI Visibility Index. Reddit, in particular, stood out: it dropped sharply as a source in ChatGPT but became one of the most frequently used sources in Google’s AI Mode. The

The idea of starting an article series about AI in a time when so many articles are being at least partially generated by AI and potentially primarily consumed by AI might cause one to pause and consider the value of the effort.  All of us digital marketers hope to find a future where we can