Search Engine Marketing

Google has updated its Merchant Center documentation to clarify that Merchant Center for Agencies can now link up to 1,000 client Merchant Center accounts under a single agency account. The newly documented limit gives agencies a clearer understanding of how many client accounts they can manage from one place. What’s happening: Google added a new […]

Google Analytics now gives advertisers more flexibility over how conversions are attributed, allowing them to set custom lookback windows that better reflect their sales cycles. The update removes several preset limitations for both click-through and engaged-view conversions. What’s happening. Advertisers can now configure custom integer lookback windows for two key conversion types: Engaged-view conversions (EVC):

Google outlined when some legacy campaign features will be automatically migrated to AI Max, giving advertisers and developers a clearer timeline for retiring older campaign structures. The transition begins in September and continues into early 2027, with Campaign-level Broad Match, Automatically Created Assets (ACA) and Dynamic Search Ads (DSAs) all moving to AI Max. What’s

Paid search has long been the workhorse of performance marketing because you can connect a click to a conversion. But AI-driven search is creating a different kind of referral traffic — one that arrives after an AI system has already helped shape the user’s decision. Our data shows LLM referral traffic converts at 20%, making

Demand Gen is pushing PPC beyond its traditional role of capturing existing demand. To succeed, you increasingly need to understand how interest is created before someone searches. Google describes Demand Gen as a campaign type designed to drive engagement and action across YouTube (including Shorts and Discover), Gmail, Maps, and the Google Display Network. It

AI can build a working prototype in minutes. That doesn’t mean it built what you asked for. The same problem that has long affected software development is showing up in AI-assisted coding: requirements get translated into something that looks right, get marked complete, and never get properly verified. The result can be missing functionality, incomplete

Google is removing campaign-level language targeting from Search and AI Max for Search campaigns starting in late September, shifting responsibility for language matching to Google’s automated systems. Instead of advertisers explicitly selecting which languages to target, Google will determine which ads to serve based largely on the language of the ad alongside signals about the