Search Engine Marketing

Walmart said conversion rates for purchases made directly inside ChatGPT were three times lower than when users clicked through to its website. Why we care. This suggests agentic commerce isn’t ready to replace traditional shopping. Sending users to owned environments still drives higher conversion rates. The details. Starting in November, Walmart offered about 200,000 products […]

Perplexity’s new Comet browser for iOS defaults to Google Search. That’s because mobile queries often focus on navigation, local results, and transactions, where “Google does a much better job … than anyone else … including Perplexity,” according to Perplexity CEO Aravind Srinivas. Comet for iOS. It includes Perplexity’s AI assistant directly in the browser. Comet

Microsoft is changing how advertisers configure automated bidding, aiming to reduce complexity while keeping performance outcomes the same. What’s happening. The platform is streamlining its bidding options by folding familiar targets like Target CPA and Target ROAS into broader automated strategies rather than standalone campaign settings. Going forward, advertisers will choose between two core approaches:

Google is doubling down on the infrastructure behind “agentic commerce,” introducing new capabilities to its Universal Commerce Protocol (UCP) while making it easier for retailers to plug in. Google says UCP — its open standard for connecting retailers to AI-powered shopping experiences — is getting new features designed to make online buying feel more like

Multi-location brands are investing heavily in content. But more content doesn’t automatically mean more growth. I keep seeing the same issue. Each individual location has a blog, and they all cover the same topics. Same keywords. Same structure. Same search intent. The goal is local visibility, but the result is often internal competition and diluted