On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up. Adrienne, who helps B2B SaaS and B2B brands grow through a mix of PPC, SEO, […]
Blog Blunders and Ad Copy Chaos ft Adrienne Shavers Read More »
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without re-uploading entire catalogs. Driving the news: Advertisers can now update fields like titles, descriptions, labels, sizes, colors, or promotion IDs independently of their main feed. Supplemental data always overrides primary feed data, and clearing it
Microsoft Ads launches Supplemental Feeds to streamline product updates Read More »
DOJ is asking a court to force Google to divest its Ad Manager. Google has proposed a solution to make its services more interoperable. The post DOJ Seeks Google Ad Manager Break Up As Remedies Trial Begins appeared first on Search Engine Journal.
Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government’s proposed fixes go far beyond the court’s ruling and could damage the very businesses the case is meant to protect. Why we care. At stake is Google Ad Manager, a cornerstone tool for buying and selling web, app, CTV,
Google warns DOJ ad-tech remedies would hurt publishers, advertisers Read More »
Recent AI model releases in the latter half of 2025 have not improved at performing SEO-related tasks. TL;DR: What you need to know about the LLM benchmark Claude Opus 4.1 remains the best language model for performing SEO-related tasks like technical SEO, localization, SEO strategy, and on-page optimization. ChatGPT-5 has improved in our benchmark despite
AI progress stalls for SEO tasks despite wave of new models Read More »
Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing their traffic. And you’re wondering if you should throw out everything you know about search optimization. Here’s what the data actually shows: AI-driven search traffic represents less than 1% of total traffic for most websites.
AI hype vs. SEO reality: What actually drives leads and revenue Read More »
SEO meets compassion: Join SEO for Paws on Sept. 25, 2025 to learn from industry leaders and raise funds for animal shelters in Ukraine. The post SEO For Paws Live Stream Conference: Free Tickets Out Now appeared first on Search Engine Journal.
With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A new Adalysis study of 16,825 search campaigns shows broad match can unexpectedly deliver higher revenue per conversion, even though it often comes with higher CPAs. By the numbers: Exact match remains the most efficient, delivering
Broad match drives higher revenue per conversion – but at a cost: Study Read More »
When you operate websites across 25 countries and 15 languages, a single technical error often multiplies exponentially. A canonical tag issue can become hundreds of potential problems. A hreflang mistake fragments your markets. A performance bottleneck in one region cascades into crawl budget exhaustion. This is the reality of enterprise international SEO, where technical debt
Google’s actions against SERP scraping are forcing the search industry to reconsider what ranking data is truly actionable. The post The Future Of Rank Tracking Can Go Two Ways appeared first on Search Engine Journal.
The Future Of Rank Tracking Can Go Two Ways via @sejournal, @martinibuster Read More »
