Search Engine Marketing

Google is broadening what counts as an eligible promotion in Shopping, giving merchants more flexibility heading into next year. Driving the news. Google is update its Shopping promotion policies to support additional promotion types, including subscription discounts, common promo abbreviations, and — in Brazil — payment-method-based offers. Why we care. Promotions are a key lever […]

Apple is teaming up with Google to power its next generation of AI features, including a long-awaited Siri upgrade. What’s happening: Apple will use Google’s Gemini AI models and cloud infrastructure to support future Apple Foundation Models. The multi-year partnership is expected to roll out later this year. Why we care. With Gemini powering Siri,

For the last few years, copywriting has been quietly written off. Not with outrage. Not with ceremony. Just sidelined. Replaced. Automated. Words – the core material of SEO, landing pages, ads, and persuasion – were demoted during the traffic rush and later the AI gold rush. Blog posts were generated. Product descriptions were bulked out.

Marketing mix modeling (MMM) has shifted from an enterprise luxury to an essential measurement tool.  Tech giants like Google, Meta, and Uber have released powerful open-source MMM frameworks that anyone can use for free.  The challenge is understanding which tool actually solves your problem and which require a PhD in statistics to implement. Open-source MMM