Search Engine Marketing

How to use Call assets, lead forms, and Message assets in Google Ads

Watch this video on YouTube Generating high-quality leads from Google Ads often comes down to one unexpected factor: speed. If potential customers have to jump through hoops to reach you, you’ll lose business fast. That’s why Google Ads offers a trio of what I call “Contact Us assets.” Instead of sending users to a landing […]

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Your managed WordPress might be blocking AI bots and you can’t see it

Everything looked normal in the SEO data. Google Search Console, traffic, and indexing — no red flags. Then I opened Scrunch, our AI citation monitoring tool, and looked at platform-by-platform presence for searchinfluence.com over the prior 30 days: Google AI Mode: 37.8% Copilot: 22.2% Google Gemini: 16.3% ChatGPT: 9.6% Perplexity: 7.8% Claude: 0.0% Meta AI:

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AI Just Handed PR Its Best Opportunity In SEO & Most Teams Are Missing It via @sejournal, @gregjarboe

AI search engines surface the same brands regardless of which sources they cite. PR and SEO professionals need to stop pretending those are different jobs. The post AI Just Handed PR Its Best Opportunity In SEO & Most Teams Are Missing It appeared first on Search Engine Journal.

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Why Facebook account lockouts are rising and what’s driving them

Over the past few months, a growing number of users have reported being locked out of their Facebook accounts — often suddenly, and sometimes permanently. What used to feel like a rare inconvenience has become a widespread frustration, affecting everyday users, creators, and business owners alike. So what’s actually driving the increase? It’s a combination

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