Search Engine Marketing

Google’s research shows that LLMs struggle to recall facts when questions reverse the usual subject/object entity order. The post Google: Subject/Object Entity Order Affects AI Answers appeared first on Search Engine Journal.

Google Analytics adds campaign benchmarking, new data on ChatGPT’s index search index, and Google refiles its SerpApi claims with new terms. The post ChatGPT’s Index, GA Benchmarks, Google Refiles Complaint – SEO Pulse appeared first on Search Engine Journal.

Anthropic offers more details about its watermark including how it can be defeated. The post Anthropic Reveals What The Watermark Is And How It Can Be Defeated appeared first on Search Engine Journal.

Google is rolling out Gemini 3.7 Flash in AI Mode for Google AI Pro and Ultra subscribers, a day after the model’s initial release. The post Google Brings Gemini 3.7 Flash To AI Mode In Search appeared first on Search Engine Journal.

New data shows ChatGPT’s page-fetching bot is reaching sites that have disallowed it, and OpenAI’s own documentation explains why the file may not stop it. The post OpenAI Says Robots.txt May Not Apply To ChatGPT’s Fetch Bot appeared first on Search Engine Journal.

Anthropic plans to watermark Claude text. This article explains what a watermark can confirm and why not finding one doesn’t mean the text isn’t AI-generated. The post What A Claude Watermark Can & Can’t Tell You About Authorship appeared first on Search Engine Journal.

Google’s creator playbook proves creator campaigns lift branded search, but omits attribution windows, baselines, and controls. The post YouTube Measures Creator Video on Branded Search Lift, But The Attribution Gap Still Exists appeared first on Search Engine Journal.