IAB’s annual report shows search ad growth fell while social media and digital video posted stronger year-over-year gains. The post Search Ad Growth Slows As Social & Video Gain Faster appeared first on Search Engine Journal.
Search Ad Growth Slows As Social & Video Gain Faster via @sejournal, @MattGSouthern Read More »
The role of auto-generated creative continues to evolve as advertisers weigh efficiency and scale against control and compliance. The post Should You Use Auto-Generated Creative? – Ask A PPC appeared first on Search Engine Journal.
Should You Use Auto-Generated Creative? – Ask A PPC via @sejournal, @navahf Read More »
Paid search success used to be driven by optimizations. You adjusted bids, restructured campaigns, refined match types, and added negatives. Performance moved accordingly. That’s still how many accounts are managed. When I audit them, they often look “well optimized”: active management, no glaring structural deficiencies, and targets that match achieved ROAS. On paper, everything checks
Why your Google Ads results keep repeating the same outcomes Read More »
A recently updated patent describes how an automated assistant can circle back to a user when an answer is available at a later date. The post Google’s Patent On Autonomous Search Results appeared first on Search Engine Journal.
Google’s Patent On Autonomous Search Results via @sejournal, @martinibuster Read More »
Explore the impact of AI search on SEO roles and how brands can manage their online presence in AI outputs effectively. The post How To Become The AI Search Authority In Your Company [Webinar] appeared first on Search Engine Journal.
The March 2026 Google core update drove far higher ranking volatility than the December 2025 core update. Nearly 80% of top-three results shifted, and almost one in four top-10 pages fell out of the top 100, according to SE Ranking data shared exclusively with Search Engine Land. The data. Volatility increased across every ranking tier.
March 2026 Google core update more volatile than December — here’s what changed Read More »
Automation doesn’t fail on its own — it does exactly what it’s trained to do. The problem is that when Google Ads is fed incomplete, misaligned, or overly broad signals, it can optimize toward the wrong outcome faster than most advertisers realize. In our second installment of SMX Now, our new monthly series, Ameet Khabra
SMX Now: The automation drift and how to correct course Read More »
Google is giving advertisers more control when appealing disapproved ads in bulk — a small but meaningful update that could save time and reduce accidental resubmissions. Driving the news. Google has added a new option in its bulk ad review workflow that lets advertisers select ads from specific campaigns when requesting a policy re-review. Previously,
Google adds campaign-level filtering to bulk ad review appeals Read More »
In the early days of the web and my career, web architecture was simple: we built “filing cabinet” websites designed around a single, grand entryway. Visitors arrived at your homepage, a.k.a. the “front door,” and navigated through the site to find what they needed. Then SEO came along and changed everything. Suddenly, every page became
Your homepage matters again for SEO — here’s why Read More »
Addy Osmani, a director of engineering at Google Cloud AI, published new guidance on Agentic Engine Optimization (AEO), a model for making content usable by AI agents. He positioned this AEO (not to be confused with Answer Engine Optimization) as parallel to SEO, built for systems that fetch, parse, and act on content autonomously. What
Agentic engine optimization: Google AI director outlines new content playbook Read More »
