Search Engine Marketing

As AI agents reshape how advertising platforms are used, Google is bringing focus toward the developers behind the systems and create content specifically for them. What’s happening. Google’s Advertising and Measurement Developer Relations team has launched Ads DevCast, a bi-weekly vodcast and podcast hosted by Cory Liseno. The show focuses on technical deep dives across

A new Google Merchant Center update changes how e-commerce sites must handle out-of-stock products, with direct implications for product approvals and ad performance. What’s happening. Google now requires that out-of-stock products must still display a buy button, but it can no longer be active or hidden. Instead, the button must be visibly disabled and appear

Google is testing AI-generated review replies in Google Business Profile. Why we care. Responding to reviews can impact conversions and trust. But generic AI replies could be risky and erode trust, especially on negative reviews where authenticity matters most. Response quality matters more than whether a business replies to reviews. What it looks like. Here’s

Google is testing AI-generated headline rewrites in Search results, describing it as a small, narrow experiment for now. What’s happening. Google confirmed to The Verge (subscription required) that it’s testing AI-generated titles in traditional Search results, not just Discover. The test is “small” and “narrow,” and not approved for broader rollout. It impacts news site

AI bots could outnumber humans on the web by 2027, according to Cloudflare CEO Matthew Prince, as agent-driven browsing explodes alongside generative AI adoption. Prince made the prediction at SXSW, warning that bots are already reshaping how the internet is used — and how it’s monetized. Why we care. Search is shifting from human clicks