Jeff Dean says Google’s AI Search still works like classic Search: narrow the web to relevant pages, rank them, then let a model generate the answer. In an interview on Latent Space: The AI Engineer Podcast, Google’s chief AI scientist explained how Google’s AI systems work and how much they rely on traditional search infrastructure. […]
Google’s Jeff Dean: AI Search relies on classic ranking and retrieval Read More »
If you look at job postings on Indeed and LinkedIn, you’ll see a wave of acronyms added to the alphabet soup as companies try to hire people to boost visibility on large language models (LLMs). Some people are calling it generative engine optimization (GEO). Others call it answer engine optimization (AEO). Still others call it
Why AI optimization is just long-tail SEO done right Read More »
An analysis of approximately 16,000 U.S. queries shows text ads increasing their click share by 7-13 points year over year. The post Google Text Ad Click Share Rises Sharply In Some Verticals appeared first on Search Engine Journal.
An analysis of 1.2 million ChatGPT citations reveals why AI favors front-loaded, entity-rich, definitive writing over traditional “ultimate guide” formats. The post The Science Of How AI Pays Attention appeared first on Search Engine Journal.
The Science Of How AI Pays Attention via @sejournal, @Kevin_Indig Read More »
Over two months ago, Google began testing its AI-powered configuration tool. It allows you to ask AI questions about the Google Search Console performance reports and it would bring back answers for you. Well, Google is now rolling out this tool for all. Google said on LinkedIn, “The Search Console’s new AI-powered configuration is now
Google Search Console AI-powered configuration rolling out Read More »
Courts ruled against Google, regulators push forward, and appeals loom. Here’s where every proceeding stands and what it signals for search and monetization. The post Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why appeared first on Search Engine Journal.
Rand Fishkin just published the most important piece of primary research the AI visibility industry has seen so far. His conclusion – that AI tools produce wildly inconsistent brand recommendation lists, making “ranking position” a meaningless metric – is correct, well-evidenced, and long overdue. But Fishkin stopped one step short of the answer that matters.
Rand Fishkin proved AI recommendations are inconsistent – here’s why and how to fix it Read More »
Google Ads is rolling out a beta feature that lets advertisers connect external data sources directly inside conversion action settings, tightening the link between first-party data and campaign measurement. How it works. A new section in conversion action details — labeled “Get deeper insights about your customers’ behavior to improve measurement” — prompts advertisers to
Google Ads adds beta data source integrations to conversion settings Read More »
In a perfect world, you could call up a top customer to pick their brain about a piece of content. But in reality, it can be extremely difficult and time-consuming to conduct audience interviews every time you need to create a new topic or refresh an old piece. A few years ago, content marketing was
How to create a persona GPT for SEO audience research Read More »
Automattic’s James LePage describes emerging WooCommerce capabilities that will enable Sidekick-type AI extensions The post WooCommerce May Gain Sidekick-Type AI Through Extensions appeared first on Search Engine Journal.
WooCommerce May Gain Sidekick-Type AI Through Extensions via @sejournal, @martinibuster Read More »
