Search Engine Marketing

The rise and fall of FAQ schema – and what it means for SEO today

FAQ schema is no longer a quick SEO win.  In August 2023, Google reduced the visibility of FAQ rich results in search, restricting them to authoritative government and health websites. The update effectively rendered the tactic useless for marketers who once relied on it to expand their SERP real estate.  Google also clarified that FAQPage […]

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Blogging, AI, and the SEO road ahead: Why clarity now decides who survives

For years, I told bloggers the same thing: make your content easy enough for toddlers and drunk adults to understand.  That was my rule of thumb.  If a five-year-old can follow what you’ve written and someone paying half-attention can still find what they need on your site, you’re doing something right. But the game has

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