Search Engine Marketing

Google’s AI Overviews now appear across search results with varying frequency. However, in certain categories, they dominate entirely. According to Adthena: Finance queries see AI Overviews on 79% of longer searches with five or more words.  Retail shows 84% visibility for comparison and product discovery queries in the 9-10 word range.  Healthcare also triggers high […]

ChatGPT ecommerce traffic converted 31% higher than non-branded organic search across 94 ecommerce sites in 2025, but it still drove a small share of revenue. That’s based on a 12-month GA4 analysis by Visibility Labs covering January through December 2025. Why we care. This data shows that AI referral traffic converts at a higher rate

We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own search experts, alongside some very special guests, to help you master AI search visibility this year. This is SEJ Live, a new series we’ve been building behind the scenes, and I couldn’t be more excited

Search isn’t disappearing, but the habit is changing. This article breaks down why agents are replacing browsing with delegation. The post When Google Is No Longer A Verb: Search Becoming Infrastructure appeared first on Search Engine Journal.

Researchers compared two ways to improve rankings in LLMs: Shadow Model and Query-based solutions. The post How Researchers Reverse-Engineered LLMs For A Ranking Experiment appeared first on Search Engine Journal.

See why the infinite tail demands narrower focus, stronger entity signals, and deeper topical coverage. The post From Visibility Engineering To Preference Engineering: The Rise Of The Infinite Tail appeared first on Search Engine Journal.

Remember when it was easy to rank partial-match domains and headings to commercially intended search queries? When paired with the right methodologies and conversion-optimized widgets, you could silently earn tens of thousands of dollars in affiliate revenue per month with minimal maintenance. It was possible to get by with just updating articles for relevancy and

Google is preparing to test search result changes in the EU that would show rival vertical search services alongside its own results The post Google To Test Search Changes In EU After DMA Charges, Per Report appeared first on Search Engine Journal.