Search Engine Marketing

Microsoft Ads expands custom columns to include all conversion metrics

Search Engine Marketing /

Microsoft Advertising is giving advertisers more flexibility in reporting, with custom columns now supporting all conversion metrics — a move aimed at deeper, more tailored campaign analysis. What’s happening. According to Microsoft’s product liaison Navah Hopkins, advertisers can now build custom metrics using the full range of conversion data available in the platform. This includes […]

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AI Max vs DSA: Advertisers question control as Google responds

Search Engine Marketing /

Advertisers are starting to push back on gaps in AI Max capabilities — particularly around landing page control — as Google continues its shift away from legacy Dynamic Search Ads (DSA). What’s happening. In a LinkedIn exchange, digital marketing expert Gabriele Benedetti raised concerns about AI Max lacking the same level of URL-based targeting controls

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“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker

Search Engine Marketing /

About a year ago, your job description changed without your permission. This on-demand session helps you catch up and take the lead. Suddenly need to track both SERP rankings and AI accuracy? How do you make sure AI is saying the right things about your brand? What’s the best way to transition from SEO to

“SEO Expert” Became “AI Search Expert” (Gulp.): How To Control AI Answer Accuracy via @sejournal, @lorenbaker Read More »

Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] via @sejournal, @hethr_campbell

Search Engine Marketing /

Unlock the power of local SEO with effective keyword research. Learn how to leverage local trust signals for better results. The post Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] appeared first on Search Engine Journal.

Keyword Research Has A New Strategy & It’s Getting Local Businesses Into AI Results [Webinar] via @sejournal, @hethr_campbell Read More »

Google AdSense removes browser back button trigger for vignette ads

Search Engine Marketing /

Google is dropping the back button trigger for AdSense vignette ads on June 15, 2026 due to the new Google search penalty for back button hijacking. Google wrote, “Starting June 15, 2026, the browser back button will no longer trigger a vignette ad.” What is changing. Google explained that the back button trigger will no

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Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates via @sejournal, @brookeosmundson

Search Engine Marketing /

Google Ads introduces Journey-aware Bidding, Smart Bidding Exploration expansion, and new budget pacing updates for Search, Shopping, and Performance Max campaigns. The post Google Ads Introduces Journey-Aware Bidding And New Budget Pacing Updates appeared first on Search Engine Journal.

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Google adds AI-powered bidding and demand-led budgeting to Search and Shopping

Search Engine Marketing /

Google is rolling out new AI-driven bidding and budgeting features across Search, Shopping and Performance Max — aimed at helping advertisers capture more demand without increasing manual effort. What’s happening. Google is expanding its automation stack with updates like Journey-aware Bidding, Smart Bidding Exploration and demand-led budget pacing. Together, these changes are designed to help

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