Search Engine Marketing

Why SEO annual plans fall apart – and how to build one that holds up

If you’re leading marketing right now, you’re probably knee-deep in planning season, and feeling a tension I hear from CMOs and VPs every year: “We build a plan, but the execution never matches the intent.” Sound familiar?  You aren’t alone.  The disconnect isn’t because goals were wrong or strategies were flawed. It’s because most SEO plans

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