Search Engine Marketing

Google Introduces New Consent Management Tools For Advertisers via @sejournal, @MattGSouthern

Google introduces integrated consent management setup across its ad platforms, partnering with four CMPs to simplify privacy compliance for advertisers. The post Google Introduces New Consent Management Tools For Advertisers appeared first on Search Engine Journal.

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New Google tools to boost first-party data strategies

Google is rolling out two new features to help you navigate the evolving digital privacy landscape and strengthen first-party data strategies. Why we care. Despite Google deciding to roll back on its plans to remove third-party cookies, with privacy regulations still in place, first-party data has become crucial. These tools is intended to help you

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Adtech antitrust trial judge blasts Google’s business practices

Google’s legal troubles appeared to worsen yesterday as the judge of the adtech antitrust trial delivered sharp criticism of the tech giant, signaling possible consequences for its business practices. What happened: During the pre-trial motion hearings, Judge Leonie Brinkema sharply criticized Google for its handling of privileged information, labeling the company’s actions as “absolutely inappropriate

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