Search Engine Marketing

Generative engine optimization (GEO) platform Lorelight, is shutting it down – not because it failed, but because the problem it solved didn’t need solving, according to its founder Benjamin Houy. “Customers were churning because the product didn’t change what they needed to do. They would pursue the same brand-building fundamentals whether they had the data […]

Some advertisers are noticing oddly cropped product images in Google Shopping ads — and it turns out Google Merchant Center’s “Smart Cropping” feature is behind it. Why we care. Smart Cropping, enabled by default, uses automation to zoom in on what Google determines is the most relevant part of a product image. While the goal

Google’s AI Overviews and AI-driven search are reshaping content creation, SEO, and user behavior. As we watch this fascinating evolution of search – and continue to debate what we call this new marketing discipline (HubSpot is opting for AEO, or answer engine optimization) – I interviewed Aja Frost, senior director of global growth and paid media

AI search isn’t killing SEO. It’s forcing it to evolve into a new, multi-platform discipline called search everywhere optimization, where social and user-generated content (UGC) are the new trust engines driving discoverability. When I presented this concept at brightonSEO San Diego, what stood out wasn’t just the excitement around AI.  What stood out was the

Over the past year, Google Ads has increasingly embraced automation, shifting the account manager’s role in both practice and strategy.  The granular control and transparency we once took for granted are rapidly disappearing.  As 2026 approaches, it’s time to face reality – five PPC tactics are falling out of favor in the new era of

Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts over the past two decades. But forecasting where things are going is especially hard when it comes to modern AI, which has such unusual, non-deterministic properties. You can’t just extrapolate from the state of AI