Search Engine Marketing

Google Ads to auto-link YouTube channels starting June 10

Google is set to automatically link Google Ads accounts with associated YouTube channels — according to communications sent to multiple advertisers — tightening the connection between video engagement and ad performance. What’s happening. Advertisers have received notices that, from June 10, 2026, Google Ads accounts that aren’t already linked to a YouTube channel will be

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Adthena launches ChatGPT ads intelligence platform

Adthena is bringing competitive visibility to ChatGPT ads — launching a new platform designed to track how brands show up across prompts, placements and competitors. What’s happening. Adthena has unveiled its ChatGPT Intelligence Platform, positioning it as the first tool to offer whole-market visibility into ChatGPT Ads — similar to what it already provides for

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Google rolls out Merchant Center for Agencies globally

Google is expanding Merchant Center for Agencies worldwide, giving agencies a centralized way to manage product data, diagnose issues and spot growth opportunities across multiple clients. What’s happening. After launching in the U.S. and Canada, Merchant Center for Agencies is now rolling out globally to all agency users. The tool is designed to help agencies

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Google’s AI Announcements Are Events, The New Search User Is The Trend via @sejournal, @gregjarboe

AI announcements tell you what Google shipped. Changing user search behavior tells you where your audience is going. Are you watching the right signal? The post Google’s AI Announcements Are Events, The New Search User Is The Trend appeared first on Search Engine Journal.

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The legal consequences of using AI — and the safest way to do it

AI regulations are still in their infancy. Europe has taken the lead with the EU Artificial Intelligence Act. In the United States, nearly 20 states have enacted AI legislation. At the same time, federal policymakers have signaled interest in limiting state-level regulation to keep the overall regulatory environment relatively light, as shown by the recent

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