You just ran a crawl of your website. The report flags hundreds of technical issues, many marked by your tool of choice as high priority. You map out a plan based on best practices, and you’re already dreading the email to your developers. But here’s the catch: Many of those “critical errors” don’t actually matter. […]
How to prioritize technical SEO fixes by business impact Read More »
“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care of this for us?” We’re all getting some version of this email from clients and bosses. Responding is fraught with challenges. How do you avoid sounding defensive or dismissive? How do you avoid looking territorial
Your client sent ChatGPT SEO advice: Here’s how to respond Read More »
When your brand disappears from ChatGPT or Perplexity, the fix isn’t more content. It’s diagnosing which layer broke down. The post Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers appeared first on Search Engine Journal.
LinkedIn has always been a key driver for B2B discovery, but over the past few years, a new layer of upper-funnel clout has developed: the platform’s influence on AI search citations. LLMs are increasingly influential in how B2B buyers discover products and services, and LinkedIn has become a top source of this information. This means
3 ways to turn LinkedIn into a B2B AI discovery engine Read More »
When OpenAI switched default models on March 4, the number of websites cited per response dropped by a fifth, and never recovered. But the citation drop is only part of the story. We also reverse-engineered ChatGPT’s internal browsing tools, ran a honeypot experiment, reconstructed its system prompt, and released a new version of our ChatGPT
Inside ChatGPT Search: how web.run and fan-out queries shape AI visibility Read More »
A new AI citation study sparked a familiar SEO debate: the difference between a ranking factor and a symptom of ranking success. The post Direct Traffic & Popularity – Correlation, Not Causation appeared first on Search Engine Journal.
Direct Traffic & Popularity – Correlation, Not Causation via @sejournal, @TaylorDanRW Read More »
Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks here apply to anything you install or build. If you’ve used Claude, ChatGPT, or Gemini for marketing work in the last six months, you’ve probably hit the same wall I have. The chat is great
AI skills: The next layer of marketing automation by Optmyzr Read More »
Find out how to address the measurement problem in marketing with effective KPI strategies in a changing digital landscape. The post How To Measure AI Search: Current KPIs You Need To Know [Webinar] appeared first on Search Engine Journal.
A Liquid Web rebrand of StellarWP plugins triggered backlash after users reported missing pages, login issues, and license confusion. The post Liquid Web WordPress Plugin Rebrand Triggers Backlash appeared first on Search Engine Journal.
Liquid Web WordPress Plugin Rebrand Triggers Backlash via @sejournal, @martinibuster Read More »
Google is expanding its push into AI assistants for advertisers and retailers, embedding guidance tools directly into Merchant Center to simplify setup, troubleshooting and optimization. What’s happening. Google has been spotted testing Merchant Advisor, an AI-powered chatbot integrated into Google Merchant Center. The feature is currently in beta and appears designed to provide merchants with
Google tests Merchant Advisor inside Merchant Center Read More »
