Google updated its Search spam policies to clarify that they also apply to generative AI features in Google Search. Using spam tactics to get your site or brand featured in AI Overviews, AI Mode, or other AI-generated responses can be treated as spam, and Google may take action against those sites, Google said. What changed. […]
Google confirms spam policies apply to AI Overviews and AI Mode Read More »
Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale is still a challenge; fewer than 10% of brands sustain strong brand cohesiveness across their complete product and channel portfolios. The problem with most martech stacks is
Build a martech stack that makes it easy to manage your brand by Canto Read More »
Prompt tracking monitors what users ask AI systems and the answers they get. Learn 4 prompt types every brand should track.
What is prompt tracking? (+ 4 prompt types to track) Read More »
AI magnifies what you give it. Weak inputs produce accelerated inefficiency. Here’s what feeding the machine better signals actually looks like in 2026. The post Why Your AI Ad Strategy Is Only As Good As Your Data appeared first on Search Engine Journal.
Why Your AI Ad Strategy Is Only As Good As Your Data via @sejournal, @gregjarboe Read More »
Learn how to find and track buyer intent keywords people are using in Google and LLMs like ChatGPT.
How to find buyer intent keywords for organic & AI search Read More »
Learn how to use YouTube keyword research to validate topics for both YouTube and Google‘s video features.
How to do YouTube keyword research: A complete 2026 guide Read More »
Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience data with streaming inventory. The announcement was made by Product Liaison Navah Hopkins during the SEM Stories event on May 14. Why we care. Microsoft has long differentiated itself through access to LinkedIn audience data.
Microsoft Advertising expands LinkedIn profile targeting to CTV Read More »
Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features as advertisers continue adapting to increasingly automated campaign environments. The update also prepares developers for Google’s upcoming data retention policy changes, which take effect next year. Why we care. The release focuses on three areas
Google expands Ads API testing tools in v24.1 release Read More »
Google Analytics now separates AI assistant traffic from referrals with a new default channel group for recognized chatbot referrers like ChatGPT and Gemini. The post Google Analytics Adds AI Assistant As Default Channel Group appeared first on Search Engine Journal.
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update should help you measure visits from AI assistants without using custom filters or workarounds. What’s new. Google Analytics now automatically labels traffic from supported AI assistants with new traffic source values. When someone clicks on
Google Analytics adds AI Assistant channel to measure AI traffic Read More »
