Search Engine Marketing

If your organic traffic is down but impressions are up, AI is likely citing your content without sending clicks. If both are down, you’re being ignored. Either way, the search behavior your marketing strategy was built on has changed, and waiting for traffic to rebound isn’t a strategy. This is the reality you’re facing in […]

John Mueller from Google said you can block a complete TLD, top-level-domain, using the link disavow tool. He said it is not something Google documents because “Given how big of a hammer it is, I don’t know if it’s something we should really suggest in the docs.” How does it work. All you need to

Google’s AI Mode is increasingly citing Google itself — and often sending users back to another Google search, according to new SE Ranking research. Why we care. AI search is meant to surface the best sources on the web. If Google increasingly cites itself, you may see fewer direct links and less traffic as more

OpenAI is backing away from putting checkout directly inside ChatGPT. Instead, purchases will shift to retailer apps that connect to ChatGPT, The Information reported. Why we care. ChatGPT aims to be more than a discovery engine. Right now, though, product discovery inside ChatGPT is gaining traction faster than purchases. That suggests AI-powered shopping is only

Google’s Liz Reid, VP and head of Search, drew a clearer line between Google Search and Gemini but said it’s still unclear whether the products will converge, diverge further, or be superseded. The big picture. Reid said Search is an information product focused on helping people connect with the web, while Gemini is centered more