How to Run a Free AI Visibility Audit with Semrush
See where you stand in AI platforms with this free four-step audit.
How to Run a Free AI Visibility Audit with Semrush Read More »
Search Engine Marketing
Google Ads adds AI voice-over to Performance Max video ads
Google Ads is set to enhance the viewer experience of Performance Max video ads with an innovative asset optimization feature. Leveraging advanced AI voice models, this update aims to infuse video ads with realistic voice-overs, ultimately enhancing user engagement and ad performance. Why we care. Advertisers who don’t actively opt out by March 20, will
Google Ads adds AI voice-over to Performance Max video ads Read More »
OpenAI updates privacy policy as ads expand in ChatGPT
OpenAI is updating its privacy policy with new details on ads, data usage and upcoming features across its products, including ChatGPT. The update was shared with ChatGPT users and outlines how advertising will work inside ChatGPT — and what data advertisers can and cannot access. Why we care. OpenAI’s update makes it clear that user
OpenAI updates privacy policy as ads expand in ChatGPT Read More »
Google Marketing Live 2026 set for May 20
Google has confirmed that Google Marketing Live 2026 will take place on May 20, when the company is expected to unveil its latest updates across advertising, AI, measurement and campaign automation. The date surfaced in an email received by PPC News Feed owner Hana Kobzová from the Accelerate with Google program, which invited participants to
Google Marketing Live 2026 set for May 20 Read More »
AI assistants now equal 56% of global search engine volume: Study
AI tools now generate 45 billion monthly sessions worldwide — about 56% of search engine volume, according to a study by Graphite.io CEO Ethan Smith. The analysis combines web traffic and mobile app usage across major AI tools and estimates AI activity equals 56% of global search usage and 34% in the U.S. Much of
AI assistants now equal 56% of global search engine volume: Study Read More »
Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds via @sejournal, @MattGSouthern
A study of U.S. workers finds 14% report “brain fry” from AI overuse. Marketing had the highest rate at 26%. The post Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds appeared first on Search Engine Journal.
Why PPC teams are becoming data teams
Like many people, you’re worried about losing your job to AI. Where do your “old school” PPC skills fit as AI agents take over more of the work? Relax. It’s not that binary. The focus is shifting toward data and strategy. From the outside, it looks like media buying is being automated away. But let’s
Why PPC teams are becoming data teams Read More »
Why We Need To Talk About Young People
Publishers are losing ground with younger audiences as creators, video, and platform-native content reshape how news is discovered and trusted. The post Why We Need To Talk About Young People appeared first on Search Engine Journal.
Why We Need To Talk About Young People Read More »
ChatGPT ads are coming — here’s how you should prepare now
OpenAI has begun testing ads in ChatGPT for a limited set of U.S. users, with placements clearly labeled as sponsored. The platform’s internal economics suggest it’ll be available to everyone sooner rather than later. When it does, advertisers will have access to a rare new channel for demand capture. But advertisers should enter this space
ChatGPT ads are coming — here’s how you should prepare now Read More »
How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era via @sejournal, @purnavirji
Discover how AI visibility to eligibility marketing is reshaping strategies in fast-changing digital advertising. The post How AI Is Reshaping Who Gets Recommended: Marketing In The Eligibility Era appeared first on Search Engine Journal.