Search Engine Marketing

Same URL in AI Overviews and blue links counts as one Google Search Console impression

If the same URL appears in both a Google AI Overview and the classic 10 blue links, Google Search Console counts it as a single impression, not two. That clarification comes directly from Google’s John Mueller. The background. Mark Williams-Cook, director at SEO agency Candour and founder of AlsoAsked, shared it publicly on LinkedIn after

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OpenAI moves on ChatGPT ads with impression-based launch

OpenAI is preparing to launch impression-based ads inside ChatGPT as early as February, marking a faster-than-expected step into advertising. What’s happening. According to a report, OpenAI is already testing ads with select advertisers and plans to charge on a pay-per-impression (PPM) basis, rather than the more familiar pay-per-click model. The test is expected to be

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75% of ChatGPT users rely on ‘keywords’ for local services: New data

There’s a common assumption across the SEO industry that people no longer search for local services the way they once did. As tools like ChatGPT become more common starting points, that assumption often takes the form of keyword-style searches giving way to longer, more conversational prompts. To test it, we observed everyday users as they

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Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works via @sejournal, @billhunt

Bill Hunt explains how governance converts complexity into momentum, ensuring digital strategies deliver measurable enterprise value. The post Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works appeared first on Search Engine Journal.

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