Search Engine Marketing

How to explain flat traffic when SEO is actually working

You know that sinking feeling when you look at your organic traffic dashboard and see – nothing exciting.  The line’s flat, and you’re dreading the conversation with your boss about why your SEO investment isn’t “working.” Here’s the thing: flat traffic doesn’t mean failure anymore.  Some of the most successful SEO campaigns I’ve worked on

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Why Demand Gen works best alongside Performance Max for ecommerce

When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail.  At the time, they felt experimental, sitting between awareness and performance. Since then, Demand Gen has improved significantly.  The creative flexibility and audience control now make it a campaign type I use

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YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 via @sejournal, @MattGSouthern

YouTube CEO Neal Mohan previews 2026 priorities: AI tools for Shorts creation, text-to-game features, in-app shopping checkout, and image posts in Shorts. The post YouTube CEO Announces AI Creation Tools, In-App Shopping For 2026 appeared first on Search Engine Journal.

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Nick LeRoy turns SEO consulting into fundraiser for Minnesota immigrant support

Nick LeRoy, a longtime SEO consultant, is turning his platform into a fundraising engine. He’s offering consulting in exchange for donations to Minnesota-based immigrant support efforts amid escalating ICE activity in the state. LeRoy said recent events in Minnesota crossed “every ethical line” he had drawn professionally, prompting him to act rather than comment from

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