The Agency Playbook for Surviving the Agentic AI Era
The post The Agency Playbook for Surviving the Agentic AI Era appeared first on Search Engine Journal.
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Search Engine Marketing
SEO 2.0: How Content Marketing Drives Visibility in AI Search via @sejournal, @hethr_campbell
Join our on-demand webinar to understand the intersection of AI and SEO. Learn how to leverage AI for improved search results. The post SEO 2.0: How Content Marketing Drives Visibility in AI Search appeared first on Search Engine Journal.
Bing AI Dashboard Maps Grounding Queries To Cited Pages via @sejournal, @MattGSouthern
Bing’s AI Performance dashboard now maps grounding queries to cited pages, letting you connect AI citation data to specific URLs on your site. The post Bing AI Dashboard Maps Grounding Queries To Cited Pages appeared first on Search Engine Journal.
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Google Responds To Error That Causes Old Branding To Persist In SERPs via @sejournal, @martinibuster
Google’s John Mueller responds to a question about search results that display outdated branding for a site that rebranded over ten years ago. The post Google Responds To Error That Causes Old Branding To Persist In SERPs appeared first on Search Engine Journal.
EU signals imminent decision on Google DMA probe
The EU’s top antitrust enforcer signaled a decision on whether Google is violating the Digital Markets Act is imminent, without committing to a timeline. What she said. “It will come,” Competition Commissioner Teresa Ribera told Dow Jones Newswires, adding the cases are complex and the commission is committed to decisions based on evidence and fair
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How AI-generated content performs in Google Search: A 16-month experiment
With AI, you can generate dozens (if not hundreds) of articles in hours and publish at scale. But publishing is the easy part. What happens after they go live is what matters. Together with the research team at SE Ranking, we ran a 16-month experiment to track how well AI-generated content performed on brand-new domains
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Google is blocking duplicate Lookalike audience lists
A quiet but important change is coming to the Google Ads API that will affect how advertisers and developers create Lookalike user lists — particularly those running Demand Gen campaigns. What’s changing. Google will begin enforcing a uniqueness check on Lookalike user lists, preventing the creation of duplicate lists that share the same seed lists,
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OpenAI’s ad platform can’t tell advertisers if their money is working
OpenAI is pushing ahead with advertising on ChatGPT, but early adopters say the platform is far from ready for serious performance marketing. The big picture. According to a report by The Information, ChatGPT’s ad offering shares almost no data with advertisers, lacks automated buying tools, and offers very limited targeting — leaving brands with little
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Why zero-click search doesn’t mean zero influence
In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His observation captures an important surface-level trend: fewer users are clicking through to websites. The deeper shift, however, is structural. What has changed is the way information is evaluated, repeated, and trusted across the web —
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3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live via @sejournal, @theshelleywalsh
Stop chasing rankings and start building visibility that matters with three practical strategies for SEO in 2026. The post 3 Strategies That Can Survive AI Search In 2026: What I Shared At SEJ Live appeared first on Search Engine Journal.