Search Engine Marketing

OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements

Search Engine Marketing /

OpenAI is expanding its advertising ambitions inside ChatGPT, beginning an early test that allows multiple advertisers to appear within a single ad placement. What’s happening. The company is testing multi-advertiser ad units across a small subset of ChatGPT ads, according to a product update sent to advertisers. Rather than displaying a single sponsored result, the […]

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Google to update Local Services Ads policies in July

Search Engine Marketing /

Google is changing the rules framework that governs Local Services Ads, updating policy language and aligning advertiser requirements with its new badge system. What’s happening. On July 6th Google will update its Local Services Ads policies to improve readability, revise terminology, and remove requirements that no longer apply to advertisers. As part of the update,

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Optimizing For Attention: How Eye Tracking Can Help Your International Strategy via @sejournal, @SequinsNsearch

Search Engine Marketing /

Eye tracking reveals what analytics can’t: where different markets look first, what they skip, and why your “universal” layout is losing you conversions. The post Optimizing For Attention: How Eye Tracking Can Help Your International Strategy appeared first on Search Engine Journal.

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The problem with AI share of voice and 3 metrics that matter more

Search Engine Marketing /

Traditional share of voice (SOV) is effectively obsolete, yet many organizations have replaced it with an equally flawed successor: AI share of voice. Software vendors now claim to measure brand visibility across ChatGPT, Gemini, Claude, Perplexity, and other AI platforms using a single percentage score. The problem is that these metrics rely on a hidden

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Stop looking for the perfect PPC budget split

Search Engine Marketing /

Most PPC budget discussions focus on finding the right split between brand awareness and conversion-focused campaigns. That’s usually the wrong goal. The optimal balance changes constantly based on business stage, market saturation, seasonality, competitive pressure, and revenue objectives. Yet many teams still treat the funnel split as a fixed decision: 40% upper funnel, 60% lower

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What ChatGPT Ads data reveals about your competitors by Adthena

Search Engine Marketing /

Here’s something worth sitting with for a moment. Your competitors are running ads on ChatGPT. You can’t see them. You don’t know which prompts they’re bidding on, what creative they’re running, or how their presence compares to yours. And unlike Google Ads (where Auction Insights at least gives you a rear-view mirror), there’s currently no

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AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction via @sejournal, @slobodanmanic

Search Engine Marketing /

Six months of Google product releases compose into one agentic-web stack. Late June is when it hits 200 million pockets. The post AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction appeared first on Search Engine Journal.

AI Visibility Used To Mean Citation. Late June 2026, It Starts To Mean Transaction via @sejournal, @slobodanmanic Read More »