Wil Reynolds, founder and CEO of Seer Interactive, is challenging SEOs to rethink what success looks like in a world increasingly shaped by AI. In his SEO Week session, “SEO is a performance channel, GEO isn’t. How do you pivot?”, Reynolds said many marketers are focused on the wrong outcomes — and producing work that […]
SEO isn’t just about being seen — it’s about being believed and chosen Read More »
One of the most dependable ways to grow organic visibility was to publish more content. Expanding into the long tail and creating pages around different variations of a topic often led to steady traffic growth. Many SEO teams still operate with this mindset. Content calendars are built around search volume targets, and growth is often
Why more content is no longer a reliable way to grow SEO Read More »
AI skills are now embedded in most SEO roles. Learn how they influence salary and hiring expectations. The post The AI Skills Salary Premium appeared first on Search Engine Journal.
The AI Skills Salary Premium via @sejournal, @Kevin_Indig Read More »
If your paid social campaigns aren’t converting, you may be undervaluing their impact. Your brand’s exposure on social media can influence other parts of your marketing that platform metrics don’t capture. Here’s how to design and measure a test to understand how paid social influences your other marketing channels, including PPC. Step 1: Determine your
How to measure paid social’s impact on PPC Read More »
Google announced they are testing a new “conversational search experience to complement how you already search on YouTube.” It is called “Ask YouTube” and it lets you “dive deeper into the topics you’re curious about in a more interactive way,” Dave from YouTube wrote. What it looks like. Here is a GIF of it in
YouTube testing new search experience, Ask YouTube Read More »
Fragmentation, local engines, and bundled AI tools are redefining competition in APAC, making multi-system visibility the new benchmark for search success. The post APAC Search Strategy Goes Beyond Google & Baidu appeared first on Search Engine Journal.
APAC Search Strategy Goes Beyond Google & Baidu via @sejournal, @motokohunt Read More »
Understanding the ins and outs of paid media can seem like an overwhelming process when you’re first entering the field. As AI has rapidly changed ad platforms in recent years, keeping up can feel challenging. Thankfully, you’re not alone. You’re part of a supportive industry with a wealth of content and knowledge to share. Here
New to PPC? 7 tips to build skills and confidence fast Read More »
Branded search is often treated as predictable and easy to manage. In practice, it isn’t. PPC teams see rising CPC on brand terms. SEO teams see declining branded CTR, even when rankings hold. These issues are usually investigated separately, with different dashboards, hypotheses, and fixes. Both signals often stem from changes within a single SERP.
Where PPC and SEO teams lose control in branded search by Bluepear Read More »
Uncover the impact of AEO on brand discovery in 2026. Learn how to optimize content for AI citations and metrics. The post AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] appeared first on Search Engine Journal.
Find out how a benchmark can guide you in optimizing your site for better visibility and user experience in search results. The post AI Search Success: How To Benchmark Website Performance In Your Industry appeared first on Search Engine Journal.
