SERPs with Ads + AI Overviews Grew by Over 394% in 2025
SERPs keep changing to incorporate both ads and AI Overviews. Read what it means for you.
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Search Engine Marketing
Controversial Proposal To Label Sections Of AI Generated Content via @sejournal, @martinibuster
A new proposal suggests using semantic HTML to label sections of a page that are AI generated to support EU compliance. The post Controversial Proposal To Label Sections Of AI Generated Content appeared first on Search Engine Journal.
Google Shows How To Get More Traffic From Top Stories Feature via @sejournal, @martinibuster
Google’s new documentation shows how to get traffic from their Top Stories search feature. The post Google Shows How To Get More Traffic From Top Stories Feature appeared first on Search Engine Journal.
45 Best Subreddits For Marketing & SEO Professionals via @sejournal, @theshelleywalsh
Key Reddit communities that professionals use to stay informed, ask smarter questions, and learn from peers across industries. The post 45 Best Subreddits For Marketing & SEO Professionals appeared first on Search Engine Journal.
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WordPress Announces AI Agent Skill For Speeding Up Development via @sejournal, @martinibuster
WordPress announced a new AI agent skill that enables a clear feedback loop for AI, speeding up building and experimenting with WordPress. The post WordPress Announces AI Agent Skill For Speeding Up Development appeared first on Search Engine Journal.
Kirk Williams discusses why client fit is very important
On episode 339 of PPC Live The Podcast, I speak to Kirk Williams, a long-time PPC professional who’s been in the industry since 2009. Kirk is the founder of Zato, a specialist PPC micro-agency, and the author of Ponderings of a PPC Professional and Stop the Scale. He’s also a familiar face on the global
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AI Recommendations Change With Nearly Every Query: Sparktoro via @sejournal, @MattGSouthern
SparkToro research finds AI tools produce different brand recommendation lists more than 99% of the time when given the same prompt. The post AI Recommendations Change With Nearly Every Query: Sparktoro appeared first on Search Engine Journal.
Google tests third-party endorsements in search ads
Google is experimenting with showing third-party endorsement content directly within Search ads. The test places short endorsements from external publishers under the ad description, including the third party’s name, logo, and favicon. What’s showing up. The test was first spotted by Sarah Blocksidge, Marketing Director at Sixth City Marketing, who shared a screenshot on Mastodon.
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Google Analytics To Become A Growth Engine For Business via @sejournal, @brookeosmundson
Google’s Eleanor Stribling reveals GA4’s roadmap: full-funnel measurement platform within a year, then evolving into an AI-powered business decision platform. The post Google Analytics To Become A Growth Engine For Business appeared first on Search Engine Journal.
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What 2 million LLM sessions reveal about AI discovery
We analyzed nearly two million LLM sessions across nine industries from January through December 2025. We started with a simple assumption: ChatGPT dominates, usage patterns are uniform, and the volume is small and inconsequential. The data proved us wrong. ChatGPT commands 84.1% of trackable AI discovery traffic, but it functions primarily as the default tool
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