Search Engine Marketing

Not long ago, broad match was positioned as the future of paid search. Today, that role belongs to AI Max. Over the last few months, I’ve heard repeated recommendations to enable AI Max on brand campaigns, even when those campaigns are already performing exactly as intended. The problem is that many accounts still lack the […]

Shared training data plus shared incentives equals everyone sounding like everyone else. Is your brand the one being averaged out? The post The AI Convergence Problem appeared first on Search Engine Journal.

Use this framework to build a focused, high-signal prompt set that shows you where your brand stands in AI search results.

What does a growth marketing team actually cost to build right in 2026? The answer depends entirely on who you hire first. The post How To Build A Growth Marketing Team On A Startup Budget appeared first on Search Engine Journal.

Your CMO and CIO are both talking about AI agents, and solving completely different problems. Here’s the gap costing brands revenue. The post The CMO And CIO Friction Point: Navigating The AI Agent And AEO Ecosystem appeared first on Search Engine Journal.

Learn how an AI brand audit can improve your online presence and ensure accurate location information for your customers. The post What An AI Brand Audit Reveals About Your Locations appeared first on Search Engine Journal.

Google says hyphenated domains are OK for SEO, challenging one of SEOs longest-running assumptions. The post Google Says Hyphenated Domain Names Are Okay For SEO appeared first on Search Engine Journal.

Getting your brand into AI-generated answers may not be enough if the narrative isn’t believable. A new analysis modeled believability across seven AI platforms. The post AI Mentions May Not Translate To Trust, New Analysis Suggests appeared first on Search Engine Journal.

Master AI Search measurement techniques and gain visibility into its impact on revenue, beyond traditional click data. The post Fix Your KPI Blind Spots: How To Finally Tie AI Search To Performance appeared first on Search Engine Journal.