Search Engine Marketing

Google adds guidance on third-party SEO tools, services, advice and updates hiring an SEO doc

Google added a new help document to its search developer documentation named Google Search’s guidance on using third-party SEO tools, services, and advice and updated the older Do you need an SEO? document on Friday. Google primarily added in topics around generative AI optimization and more guidance on trusting third-party tools and other SEO advice.

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What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer via @sejournal, @gregjarboe

This summer’s SEO reading list isn’t about stepping back. It’s about keeping up with a restructuring of search that’s already underway. The post What SEOs Should Read Before Labor Day, 5 Books For A Transformative Summer appeared first on Search Engine Journal.

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Google clarifies sensitive audience targeting rules for Demand Gen campaigns

Google updated its personalized advertising policy documentation to clarify how restricted targeting rules apply to Demand Gen and Discovery campaigns, particularly when advertisers promote products or services tied to sensitive interest categories. The big picture. The update appears in Google’s “Restricted targeting in Personalized Advertising” policy documentation and focuses on explaining potential ad serving limitations

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Microsoft expands Audience Ads eligibility for cryptocurrency exchanges

Microsoft is widening advertising opportunities for cryptocurrency exchanges by allowing them to run Audience Ads in all markets where crypto advertising is already permitted. The big picture: The update extends cryptocurrency advertising beyond traditional search placements, giving eligible exchanges access to Microsoft’s Audience Ads inventory across its broader network. What’s changing. Microsoft has updated its

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Cloudflare: Bots now make up 57% of webpage requests

Bots now make up the majority of webpage requests worldwide for the first time, according to Cloudflare CEO Matthew Prince. Prince posted on X that automated traffic now accounts for 57.3% of worldwide HTTP requests to HTML content, compared with 42.7% for humans, according to Cloudflare’s data. Prince’s 2027 forecast arrived early. Prince predicted in

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